Manager, Paid Media and Acquisition

Title: Manager, Paid Media and Acquisition

Company: French Florist. RemotelyHR is hiring on its behalf.

Location: United States, remote

Employment type: Full-time

Base salary: $90,000 to $102,000 per year

Experience: 5+ years of hands-on paid media experience

Company Overview: French Florist is a floral boutique creating handcrafted arrangements with expert floral designers and high-quality blooms sourced from farms around the world. It operates corporate boutiques in Los Angeles and a growing nationwide franchise network, with plans to expand to more than 200 units over the next few years.

About the Role: You will own day-to-day paid media strategy, execution, and performance, starting with French Florist's corporate boutique accounts and extending across franchise locations. A central part of the role is helping transition paid media from an external agency to an in-house function. Working closely with the Director of Performance and Growth Marketing and teams across Creative, Product, Ecommerce, CRM, and Analytics, you will build campaigns, measurement practices, and repeatable processes that support profitable growth. French Florist is an AI-first team, with AI tools integrated into analysis, campaign development, reporting, and experimentation.

Responsibilities: Own strategy, execution, and optimization across Google Ads, Meta Ads, and Microsoft Ads, including brand and non-brand search, Shopping, Performance Max, paid social, and location-based campaigns. Build campaign architecture for ecommerce and local demand generation. Manage targeting, bidding, audiences, placements, search terms, product feeds, and creative. Own budget pacing and allocation across channels, campaigns, and locations. Develop forecasts and budget scenarios, and reallocate investment based on performance, seasonality, demand, and growth opportunities. Lead the creative testing roadmap. Turn performance insights into briefs with Creative and Brand teams, and test concepts, messaging, offers, formats, and audiences. Run structured experiments across campaigns, geographic markets, products, channels, and landing pages. Define hypotheses, success metrics, and decision criteria, and document findings in repeatable playbooks. Own reporting and performance analysis using metrics including ROAS, MER, CAC, CPA, conversion rate, revenue, contribution margin, and customer lifetime value. Identify tracking gaps and reconcile discrepancies across platforms, analytics, attribution tools, and revenue data. Partner on GA4, GTM, server-side tracking, and conversion APIs, including incrementality, geo, and holdout testing where appropriate. Work with Product, CRO, Creative, and Development teams to improve landing pages and onsite conversion. Support website launches and migrations through campaign/URL mapping and paid media QA. Serve as the day-to-day paid media partner for franchise owners. Guide location launches, explain performance and budget trade-offs, and build reporting and communication processes that scale. Use AI tools such as Claude and appropriate automation to accelerate analysis, campaign development, creative iteration, research, QA, reporting, and documentation. Support a smooth transition of corporate boutique accounts within two weeks of starting, without disruption to campaign performance or tracking.

Qualifications: 5+ years of hands-on paid media experience, with strong expertise in Google Ads and Meta. Microsoft Ads experience is preferred. Proven ownership of paid media strategy, budgets, optimization, and performance for a DTC/ecommerce or multi-location business. Strong understanding of ROAS, MER, CAC/CPA, conversion rate, LTV/CLV, attribution, and revenue growth, with the analytical ability to turn performance data into clear actions. Experience with structured testing, creative optimization, and landing-page or conversion-rate optimization collaboration. Strong GA4/GTM and measurement experience, including identifying tracking and attribution issues. Excellent communication skills and experience acting as a primary contact for clients, franchise owners, or business stakeholders. Ability to work independently and build processes and playbooks. Experience transitioning agency work in-house is a strong plus. Experience using AI tools to improve analysis, campaign execution, QA, and reporting. Experience managing paid media across multiple markets, locations, or territories is preferred. Preferred certifications: current Google Ads certifications in Search, Shopping, and Measurement; Meta Certified Media Buying Professional; Microsoft Advertising certification; and Google Analytics (GA4) certification.

Compensation and Benefits: $90,000 to $102,000 per year in base salary.