Social Media Manager

Social Media Manager The Social Media Manager plays a critical role in shaping, protecting, and amplifying the museum's brand in a highly competitive cultural and entertainment landscape. This position is responsible for developing and executing a comprehensive social media strategy that elevates the museum's reputation as a world-class automotive institution, drives audience growth, and converts digital engagement into visitation, membership, and revenue. As the museum's primary digital storyteller, the Social Media Manager curates and communicates the institution's voice across platforms, ensuring content reflects the museum's authority, credibility, and cultural relevance within the automotive, design, and motorsport communities. The role requires a strategic balance of brand stewardship, audience development, and performance-driven marketing—leveraging analytics to optimize reach, engagement, and conversion. Working cross-functionally with marketing, curatorial, education, retail, development, and external partners, this individual ensures social media aligns with exhibition launches, events, partnerships, sponsorship obligations, and institutional priorities. They are also responsible for safeguarding brand reputation by maintaining consistent messaging, monitoring community sentiment, and managing real-time engagement. This is a high-impact role that directly influences public perception, audience acquisition, sponsor value, and the museum's position as a leading voice in automotive culture.