Digital Merchandising Growth Analyst
govxSan Diego (CA)
About the role
Digital Merchandising Growth Analyst The Digital Merchandising Growth Analyst is a data-driven, revenue-impacting role responsible for identifying opportunities within the onsite experience, executing merchandising experiments, and measuring outcomes. This role sits at the intersection of analytics and execution owning the full life cycle from insight generation to experiment ideation, implementation and performance validation. You will work cross-functionally with the Catalog Operations, Member Marketing, Partner Success and Product teams to improve conversion, optimize product discovery, and drive measurable revenue growth.
Responsibilities
Analytics & Reporting:
You will become the analytics subject matter expert across multiple teams, including Catalog Operations, Member Marketing and Partner Success. This includes:
Work with team leads to establish and monitor team KPIs.
Build, maintain and share dashboards/reports that help identify onsite merchandising opportunities and drive marketing decisions.
Work with the marketing team to ensure analytics tracking is in place for all marketing landing pages in support of campaigns.
Work with the partner manager team to build and maintain evergreen dashboards to help drive catalog decisions.
Proactively surface analytics insights to help drive marketing decisions around sales, seasonal promotions, etc.
Merchandising Optimization:
You are responsible for ideating and implementing experiments that improve the site experience, as measured by click rates and conversion rates.
Implement a testing framework that follows a hypothesis/test/measure life-cycle. In this role, you must move quickly and tests at scale (20+ tests per week).QA all changes made to the site for accuracy, quality and performance. Speed doesn't mean sloppiness!
Partner with the Creative team to ensure assets are on-brand and up to quality standards.
Ensure all digital merchandising experiments are auditable through Amplitude dashboards and learnings are memorialized and shared across relevant teams.
Work with the Partner Management team to understand how the catalog can support changes and how changes will impact order, revenue and margin goals.
Communication & Collaboration:
This role works across multiple departments, including Partner Success and Management, Member Marketing, Catalog Operations and Product.
Supervisory Responsibilities: This position has no supervisory responsibilities.
Travel Requirements:
No travel is expected for this position. Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required for this job. Duties, responsibilities, and activities may change at any time with or without notice.
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