Paid Social Media Buyer, Meta Ads (Part-Time, Freelance)

Paid Social Media Buyer, Meta Ads (Part-Time, Freelance) Apply now, read the job details by scrolling down Double check you have the necessary skills before sending an application. Remote | ~20 hours/week | $40/hour | Starting ASAPThe Growth Directive is looking for an experienced Paid Social Media Buyer to own the day-to-day management and optimization of Meta advertising campaigns across a portfolio of health, wellness, and other regulated-industry clients. You’ll work closely with our Fractional CMO and Growth Studio team to translate growth strategy into high-performing paid social campaigns. This is a hands-on, client-facing role for someone who is highly analytical, proactive, organized, and comfortable independently owning campaign execution and performance. What you’ll be working onOwn Meta advertising campaigns from launch through ongoing optimization Monitor performance, pacing, and budgets across multiple client accounts Optimize campaigns against ROAS, CPA/CAC, CTR, conversion rate, and other core KPIsAnalyze campaign and funnel performance to identify trends, issues, and opportunities Develop weekly performance reporting with clear insights and recommended next steps Identify and prioritize testing and optimization opportunities Analyze creative performance and collaborate with the broader team on creative testing strategy Maintain organized campaign structures and documentation Communicate proactively with internal team members and clients Participate in client calls and clearly articulate performance, learnings, and recommendations

Availability for approximately 20 hours/week, with flexibility to accommodate client meetings, team syncs, and time-sensitive needs during U.S. business hours.

To ApplyPlease submit your resume and a brief cover letter outlining your interest in the role, relevant Meta advertising experience, experience working within regulated industries, examples of the types of accounts and budgets you’ve managed, and your current weekly availability, to our Chief of Staff, Christine at What to ExpectOur hiring process is designed to help us understand both your technical expertise and how you approach performance marketing:15-minute screening interview to discuss your background, experience, and availability during core hours of operation30-minute interview with the Hiring Manager to dive deeper into your media buying expertise, account management approach, and problem-solving style Paid trial project where you’ll develop a campaign plan for improving the performance of an account. The exercise is designed to showcase your strategic thinking and approach to planning, execution, and optimization, and you’ll be compensated for your time. About The Growth Directive The Growth Directive is a boutique growth consultancy specializing in helping health and wellness startups create and implement high-growth strategies. xhmxlyz We bridge strategy and execution, working closely with clients to scale through data-informed marketing initiatives.