Director of Media Strategy
virtual vocationsNew York (NY)
Director of Media Strategy
Posted today
virtual vocationsNew York (NY)
SENIORITY
Manager
About the role
Leading the development and execution of media plans for BioMarin's Metabolic Conditions Business Unit, the full-time remote Director of Media Strategy will manage media strategy, investment, activation, and measurement to align with brand objectives and audience needs.
Key Responsibilities:
Lead portfolio-level media strategy across the U.S. Metabolic Conditions Business Unit, ensuring alignment with brand strategies and business objectives
Partner with media agencies to develop comprehensive media plans that incorporate audience insights and market dynamics
Drive integrated media planning across various channels, focusing on HCP and patient/caregiver engagementRequired QualificationsBachelor's degree or equivalent combination of education and relevant experience
At least ten years of experience in media strategy, media planning, or digital marketing
Direct experience working at a media agency, including media planning and optimization
Strong knowledge of digital media channels and planning principles
Experience managing media budgets and vendor relationships
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