Director of Email & Data Strategy

About the role: A historic New York City newspaper is bringing its email program fully in-house and is hiring a Director of Email & Data Strategy to run it. The scale is real: roughly two billion emails a year, about twenty million email records, and billions of largely unused data points. This is an enterprise infrastructure and data-strategy job, not a campaign-calendar job. You will be strategic enough to turn that data into revenue and technical enough to execute it yourself.

What you will do: Bring high-volume email deployment and strategy fully in-house Evaluate ESP platforms and implement advanced email technology Manage roughly two billion annual emails across audience segments Develop segmentation strategies across millions of subscriber records Turn Snowflake data into actionable audience and revenue insight Identify opportunities to monetize data with advertisers and partners Integrate email performance and data strategy across business functions

What we are looking for: Proven experience managing enterprise-scale email marketing and deployment programs Deep knowledge of ESPs, deliverability, segmentation, and automation tools Strong data analytics experience with large, complex audience databases Experience translating Snowflake (or comparable cloud warehouse) data into business applications Ability to develop data monetization strategies responsibly and commercially Strong understanding of advertising, audience targeting, and revenue optimization Comfort owning both technical operations and strategic business outcomes

Compensation: Starting at $110k + benefits. Higher salary for more experience.