Director of Marketing & Brand Strategy
university of illinois springfieldSpringfield (IL)
Director of Marketing & Brand Strategy
Posted today
university of illinois springfieldSpringfield (IL)
SENIORITY
Manager
About the role
Overview:
As the chief marketing strategist and brand steward, you lead UIS’s integrated marketing, brand positioning, and audience engagement to drive enrollment, elevate reputation, and boost visibility. You will work with campus leadership to translate market intelligence into growth opportunities, shaping institutional positioning across all learner segments. You’ll oversee a marketing and creative team, manage agency partnerships, and guide data-driven strategies that deliver measurable enrollment and reputational impact. This role offers a forward-looking, strategic platform to advance UIS in a competitive landscape. Compensation / Benefits Health insurance Dental insurance Vision insurance Retirement plan Paid time off Tuition waivers for employees and dependents
Responsibilities:
Lead enrollment and institutional marketing strategies across first-year, transfer, graduate, online, and adult learner audiences Partner with academic programs to assess market demand and align marketing with institutional priorities Oversee brand management, guidelines, and messaging across colleges and units Manage internal and external marketing partnerships, vendors, and agency relationships Lead a five-person marketing team and coordinate with cross-functional stakeholders to integrate campaigns Analyze marketing performance data to inform budgets, tactics, and ROI Represent the department in committees and strategic initiatives Translate market intelligence into actionable leadership recommendations Monitor trends and emerging tools to strengthen enrollment outcomes and brand reputation
Key requirements:
Bachelor’s degree in marketing, communications or a related field 7+ years of progressive marketing leadership, preferably in higher education enrollment marketing or multidisciplinary agency environments Track record in integrated marketing initiatives with measurable results (enrollment growth, lead generation, engagement) Ability to adapt to evolving marketing trends and technologies while balancing creativity with data ROI Experience using CRM and audience data to evaluate marketing effectiveness across the enrollment funnel Direct experience leading a major brand refresh or institutional positioning campaign Expertise in brand strategy, digital marketing, and multi-channel campaigns Experience writing and editing audience-centered creative copy for digital and traditional media Ability to communicate insights to executive leadership and diverse stakeholders Experience supervising creative staff and managing vendor contracts Strategic thinking Leadership and people management Cross-functional collaboration CRM analytics Data-informed marketing Digital marketing and multi-channel campaigns
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