Multi-Channel Marketing Director

Overview In this role you will lead the multichannel strategy to grow CNA’s brand and business through email, social media, and integrated campaigns. You’ll own data-informed program design, optimization, and governance, collaborating with cross-functional teams and external partners. You drive experimentation, measurement, and scaled execution to improve engagement and conversion across the customer lifecycle. This position offers visibility to senior leadership and a tangible impact on growth through strategic channel leadership and marketing automation expertise. Compensation / Benefitscomprehensive benefits packagehybrid work modelcareer development opportunities Responsibilities Oversee development and optimization of external communications across email, social, paid/earned channels, and external campaigns with a consistent brand voice Manage end-to-end email marketing strategy including audience segmentation, campaign design, content development, and performance optimization Advance social media strategy across paid, organic, and employee advocacy programs to boost visibility and activation Champion a culture of testing with structured A/B and multivariate testing cadence to improve channel strategy Manage agency partners and vendor relationships for scalable, high-quality, cost-effective execution Own the toolset for email and social channels (Marketo, Litmus, Zerobounce, Hootsuite, Linked In Campaign Manager) and act as internal subject matter expert Define KPIs and reporting frameworks to measure impact across channels Partner with Marketing Operations and Technology to maintain clean data flows between Marketo and CRM (Salesforce preferred)Leverage web analytics to track attribution, landing page conversion, and multichannel touchpoints Evaluate and recommend new tools/technologies to improve workflow, personalization, or measurement maturity May perform additional duties as assigned Key requirements Deep understanding of email marketing regulatory landscape Hands-on experience with marketing automation platforms (Marketo) including segmentation, campaign management, and performance tracking Deep expertise across paid, owned, and earned media in a B2B environment Ability to collaborate with marketers, creative leads, and external agencies to integrate multichannel programs Experience establishing KPIs, analyzing performance, and using insights to refine strategies Proven track record managing complex, cross-functional initiatives with multiple stakeholders and deadlines Experience leading external partners to deliver high-quality, scalable outcomes while managing budgets Collaborative and cross-functional leadership Strategic thinking with data-driven decision making Effective communication with senior stakeholders Marketo Litmus Zerobounce