Consumer Insights Manager
Posted 6 days ago
yibi hantang china lifestyle extension partnerMiami (FL)
Market Research Analysts and Marketing SpecialistsToilet Preparation Manufacturing
SENIORITY
Manager
About the role
About the CompanyYIBI Hantang is YIBI Group's brand growth and strategic partnership platform, supporting selected international fashion, beauty, fragrance, wellness, and lifestyle brands exploring growth opportunities in China.Our work combines consumer insight, brand strategy, category development, strategic partnerships, localization, and international market development.About the RoleWe are seeking a Consumer Insights Manager based in Miami to support project-based collaboration with international fashion, beauty, fragrance, wellness, and lifestyle brands.The role is suited to professionals who understand consumer behavior, cultural trends, market research, and how consumer insights can inform brand, category, and market-development decisions.ResponsibilitiesAnalyze consumer behavior across beauty, fragrance, fashion, wellness, and lifestyle categories.Identify emerging cultural, category, and consumption trends.Conduct market, competitor, and consumer research for selected brand projects.Translate consumer insights into clear strategic recommendations.Support category-extension and market-entry evaluations.Compare consumer expectations across U.S., European, and Chinese markets.Identify emerging brands and concepts with international potential.QualificationsExperience in consumer insights, market research, brand strategy, consumer intelligence, or related fields.Experience within beauty, fragrance, fashion, luxury, lifestyle, or premium consumer brands is preferred.Strong analytical and qualitative-research capabilities.Ability to translate research into actionable business and brand recommendations.International or cross-cultural market experience is an advantage.Required SkillsConsumer InsightsConsumer BehaviorMarket ResearchBrand StrategyMarket ExpansionBeautyFragranceLifestyle BrandsRemote, contract-based and project-oriented.Equal Opportunity StatementYIBI Hantang is committed to providing equal opportunities and values diverse perspectives, backgrounds, and experiences. We welcome qualified professionals from all backgrounds to apply.
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