Director of Marketing

Job Type: Direct Hire

Salary: $175,00 - $225,00, depending on experience

Bonus: Competitive year-end and performance-based bonus opportunities

Schedule: Monday - Friday, Onsite

Location: Houston, Texas

Benefits: Medical, dental, vision, paid time off, and additional company-sponsored benefits. Director of Marketing Responsibilities:

• Develop and execute comprehensive marketing strategies focused on business growth, brand positioning, customer acquisition, and long-term profitability.
• Identify emerging market trends, advertising opportunities, and innovative approaches to gaining a competitive advantage.
• Expand customer acquisition channels through strategic digital marketing, targeted advertising, and business development initiatives.
• Oversee digital marketing efforts, including pay-per-click (PPC) advertising, search engine optimization (SEO), paid social media, content marketing, and website optimization.
• Develop and manage sophisticated PPC campaigns while continuously evaluating performance, advertising costs, and return on investment.
• Collaborate with senior leadership to identify growth opportunities and develop targeted marketing strategies.
• Lead and manage internal marketing personnel, outside agencies, consultants, and other marketing resources.
• Evaluate departmental needs and recommend additional personnel, technology, and resources to support business objectives.
• Develop targeted marketing campaigns designed to attract qualified prospects and generate valuable business opportunities.
• Oversee branding, public relations, media outreach, and reputation management initiatives.
• Develop and strengthen professional referral networks through strategic outreach, networking events, and relationship-building initiatives.
• Establish and manage marketing budgets, allocating resources toward initiatives that demonstrate measurable results.
• Develop key performance indicators (KPIs) to track lead quality, acquisition costs, conversion rates, campaign effectiveness, and overall marketing performance.
• Identify opportunities to leverage emerging technologies, artificial intelligence, and evolving digital marketing platforms.
• Oversee marketing projects to ensure timely execution, accountability, and alignment with organizational objectives.
• Present marketing strategies, performance reports, and growth recommendations to senior leadership.
• Ensure marketing and advertising initiatives comply with applicable industry regulations and professional standards.
• Director of Marketing Skills and Qualifications:
• Bachelor's degree in Marketing, Business, Communications, or a related field required.
• Minimum of 7 years of progressive marketing experience, including demonstrated success in strategic marketing, business development, or leadership.
• Proven track record of developing and executing successful marketing campaigns with measurable business results.
• Advanced expertise in PPC advertising, paid search, and digital marketing strategy strongly preferred.
• Strong understanding of SEO, Google Ads, digital analytics, conversion optimization, brand management, and customer acquisition.
• Experience managing substantial marketing budgets and evaluating return on marketing investments.
• Demonstrated ability to lead marketing teams, manage outside agencies, and oversee multiple initiatives simultaneously.
• Experience developing direct-to-consumer marketing strategies and expanding customer acquisition channels.
• Marketing leadership experience within legal services, professional services, or other highly competitive industries preferred.
• Experience developing professional referral networks and strategic business development relationships is a plus.
• Strong analytical skills with the ability to interpret performance data and make informed strategic decisions.
• Exceptional strategic thinking, creativity, problem-solving abilities, and business judgment.
• Ability to recognize emerging market opportunities and quickly adapt marketing strategies to capitalize on them.
• Strong organizational, communication, and project management skills.
• Entrepreneurial mindset with a demonstrated ability to take ownership of marketing initiatives and deliver results.
• Ability to collaborate with senior leadership while independently directing marketing operations.
• Proven ability to translate strategic ideas into actionable marketing plans and measurable business growth.

Ideal Candidate: The ideal candidate is a highly strategic, innovative, and results-driven marketing leader who thrives in competitive environments. This individual understands the full spectrum of marketing channels, possesses particularly strong expertise in paid advertising, and knows how to turn creative ideas into effective, measurable strategies. The successful candidate will be a forward-thinking professional who can anticipate market changes, identify opportunities ahead of competitors, and build the teams and processes necessary to execute successful marketing initiatives. Candidates should demonstrate a history of delivering measurable growth, managing significant marketing investments, and developing creative solutions to complex business challenges. This opportunity offers exceptional earning potential, significant leadership responsibility, and the resources necessary to develop and execute ambitious marketing strategies within a growing organization.