Interim / Fractional Chief Marketing Officer

Location: Remote

Duration: 6 months - with a possibility to extend

Job Type: Contract (20–40 hours per week (variable) Our client is seeking an Interim Chief Marketing Officer to provide decisive, hands-on leadership during a critical period of transition and transformation. This leader will stabilize marketing operations, drive short term performance improvements, and help position the organization to compete effectively in a rapidly evolving landscape shaped by AI-driven discovery, changing customer behavior, and increasing competitive pressure. The Interim CMO will step into a lean environment and serve as a builder and operator, not a caretaker. This role requires someone who can quickly assess current capabilities, align teams, strengthen demand generation, and modernize marketing practices while improving accountability and performance. This engagement is expected to last approximately six months while a permanent leadership search progresses. The marketing leadership role has been vacant for several months, with senior leadership covering responsibilities in the interim. Marketing capabilities are distributed across functions and require stronger integration, clearer operating rhythms, and improved performance focus. Organic visibility has declined as the market shifts toward AI-powered discovery, increasing reliance on paid channels. The organization is seeking a leader who can strengthen technical SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO), while improving overall marketing effectiveness. Drive Growth and Performance Lead full funnel demand generation strategy to drive qualified demand and conversion Improve channel performance across paid, organic, and digital channels Drive short term performance improvements while strengthening long term foundations Rebalance channel mix toward sustainable organic growth Lead Modern Search and Discovery Strategy Strengthen technical SEO, content architecture, and site performance Lead strategy across SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) Improve visibility across traditional search engines, AI answer engines, and large language model discovery environments Ensure content is structured for question based and AI mediated search behavior Stabilize Marketing Operations Establish clear operating cadence, priorities, and performance expectations Create accountability across teams and functions Improve coordination between brand, performance, analytics, and content teams Partner with executive leadership to align marketing with organizational priorities Provide Executive Leadership Serve as a trusted advisor to senior leadership Provide clear recommendations and decisive leadership Help guide the organization through a period of transition Team ScopeYou will provide leadership and oversight across: Brand and product marketing Performance and demand generation marketingSEO and website strategy Marketing analytics and reporting External agencies and partners A small B2B marketing function, with primary focus on core growth initiatives Technologies and Environment You will operate across a modern marketing ecosystem that may include: CRM and marketing automation platforms such as Salesforce or similar environments Digital analytics, dashboards, and attribution tools Performance marketing platforms supporting paid search and paid socialSEO tools and content optimization platforms Content management systemsAI and generative tools supporting content and workflow acceleration Experimentation and conversion optimization tools Video and digital distribution platforms including YouTubeCollaboration tools supporting distributed teams