Global B2B Lifecycle Marketing Manager
content creatorsMillbrae (CA)
Global B2B Lifecycle Marketing Manager
Posted today
content creatorsMillbrae (CA)
SENIORITY
Manager
About the role
Block, Inc. seeks a Lifecycle Marketing Manager to shape how Afterpay and Cash App merchants experience our products, from onboarding to growth. You will build and own global B2B lifecycle and email strategy, guiding personalized journeys and a test roadmap using AI at scale. The role is global with regional focus (NA, UK, APAC), collaborating with Sales, Marketing, Product, and Compliance to tailor programs per market and accelerate merchant activation and value.
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
It's what we read first. Occupations, seniority and locations matter more than a long history.
Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.