Demand Generation Manager

Compensation: $140–165K + EquityJones is a vertical AI company that helps construction and commercial real estate businesses manage insurance compliance. We combine technology and human expertise to help teams collect insurance documents, review requirements, resolve gaps, and make more informed decisions. Across more than 2.5 billion square feet of real estate and construction projects, Jones is modernizing outdated risk and compliance workflows, and we have ambitious growth plans that depend on a strong, predictable pipeline.

The Opportunity: We're looking for a hands-on demand generation expert to build and run integrated go-to-market campaigns that generate qualified pipeline and revenue. Reporting to the CMO, you'll work closely with Sales and Customer Success to win new customers and identify expansion opportunities within existing accounts. You'll connect audience insights, compelling campaigns, digital acquisition, and strong revenue operations, and use AI agents and workflows to make that work more effective. This role requires someone who can develop a campaign strategy, build it in HubSpot, launch it across channels, and measure its contribution to pipeline. You must also have practical experience creating and deploying AI-powered marketing agents and workflows. What You'll OwnIntegrated Campaigns & Account-Based Marketing Plan and execute integrated campaigns across paid media, email, content, webinars, events, and coordinated sales outreach. Build ABM programs with Sales, from account selection and buying-group research through personalized engagement, follow-up, and opportunity creation. Develop campaigns around specific audiences, buying triggers, and customer needs. Own campaign briefs, budgets, timelines, execution, and optimization.

New Customer Acquisition & Account Expansion: Work with Sales to generate qualified new-logo pipeline and help priority accounts progress. Partner with Customer Success and account owners on campaigns that introduce relevant products and services to existing customers. Use customer insights, engagement signals, and account context to identify expansion opportunities and coordinate outreach.

Our Culture: Our goal is to build a company where people feel ownership of their role and are able to grow and enrich their skills and experience. We also want to create an environment where people are challenged and encouraged to be entrepreneurial. We rely on our team to help identify and take action on initiatives that can move our business forward. Elements of our culture that can be seen in every one of our people are the following: Fall in love with problems – We are obsessed with solving customer problems because it's in our DNA, actively listening to customer challenges and treating them like our own. Give help generously – We hire and nurture brilliant people who are generous with their time, skills, and perspectives. This generosity compounds across the company. Own super lean – Every day we make vital decisions that shape the future of our company. We hold ourselves accountable to these decisions in order to build a durable, powerful business. Take care of yourself – Building a category-leading company is hard. It can only be achieved by encouraging and enabling our team's mental, emotional, and physical well-being. Build trust everywhere – Every Jones experience is designed to give our clients, our team, and our industry unshakable confidence in the integrity of the company.

EEO Statement: Jones is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, genetic information, or any other characteristic protected by applicable law.Please no recruiter/agency inquiries. Solicitation messages will be auto-archived.