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Growth Lead, Loyalty & Lifecycle Marketing

Posted today

canadian association of virtual assistants cavaNew York (NY)

SENIORITY

Manager

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About the role

CAVA is seeking a Director, Loyalty & Lifecycle Marketing to lead strategy, execution, and optimization of our guest loyalty program and lifecycle efforts. You will guide a team spanning loyalty strategy, CRM, email, push, SMS, personalization, and engagement across owned channels. The role suits a data-informed leader who thrives at the intersection of loyalty, guest behavior, and marketing tech to drive retention, frequency, and long-term brand affinity.

Before you apply

Applying takes about a minute. These four things decide how fast it moves after that.

Your profile is current

It's what we read first. Occupations, seniority and locations matter more than a long history.

Two examples you can talk through

Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.

A number in mind

What you're on now and what would make you move. We negotiate better when we know both.

Your notice period

Employers plan around it, and it's the question that stalls offers most often.

Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.

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