Lifecycle Marketing Manager

What You'll Do: Strategy & Planning Develop and own the email marketing and content strategy, including messaging cadence, audience targeting, campaign calendars, and journey design aligned with broader marketing and business goals. Work under the direction of the Sr. Manager of Digital Marketing to define KPIs, testing roadmaps, and content priorities across the buyer lifecycle. Identify opportunities for new lifecycle programs, content formats, and personalization strategies to improve engagement and conversion. Lead content planning for email campaigns, ensuring messaging is consistent with brand voice, sales priorities, and community/inventory updates. Execution & Campaign Management Build and deploy email campaigns and multi-step journeys in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Content Builder).Design and maintain automated lifecycle and nurture programs. Oversee the creation of personalized, dynamic email content using SFMC's tools and dynamic content blocks. Manage data extensions, audience segmentation, and list hygiene, ensuring accurate targeting and suppression logic. Ensure lead and contact data flows accurately from Salesforce Sales Cloud into Marketing Cloud, working closely with IT on any integration or data quality issues that affect SFMC segmentation and journeys. Performance & Compliance Monitor deliverability health, sender reputation, bounce and spam-complaint rates, troubleshooting issues as they arise. Build and maintain reporting dashboards on email and journey performance (opens, clicks, conversions, revenue attribution), translating results into actionable strategy recommendations. Ensure all emails and campaigns comply with CAN-SPAM, CASL, and other applicable email marketing regulations. Leadership & Collaboration Manage and mentor team members and/or agency partners supporting email production and content development. Serve as the primary point of contact for cross-functional stakeholders (Sales, Legal, IT, Creative) on email and content initiatives. Present strategy, performance results, and recommendations to leadership.

What We're Looking For: Bachelor's degree in marketing, communications, information systems, or a related field.4-6+ years of experience in email marketing and content strategy, with at least 2-4 years of hands-on Salesforce experience, including both Sales Cloud and Marketing Cloud. Proven experience developing and leading email marketing strategy, not just execution — including planning, testing, and performance optimization. Working knowledge of Salesforce Sales Cloud data objects and how that data feeds into Marketing Cloud, with the ability to identify and direct resolution of data issues. Experience in creating and building emails, journeys, automations, and data extensions in SFMC.Familiarity with HTML/CSS for editing and troubleshooting email templates. Knowledge of AMPscript and SQL is a plus. Experience working with cross-functional teams, including Marketing, Sales, Legal, and IT.Prior experience managing direct reports, contractors, or agency relationships preferred. Eligible to work in the United States.

Benefits: Health & Wellness Medical, Dental & Vision Coverage Employee Assistance Program (EAP)Fitness Reimbursement Financial Planning 401(k) with Company Match Company-Paid Life & Disability Insurance Supplemental Coverage Options Time Off & Life BalancePTO & Paid Holidays Leave of Absence Programs Family & Lifestyle Perry Homes Family College Fund New Home & Employee Discounts Pet Perks, Travel Assistance, & More Perry Homes is an

Job Summary: ID: C0A942D597

Department: Headquarters

Type: full time