Director of Paid Social

Please Note: At least 4+ years of hands-on agency experience is a mandatory requirement. Candidates without prior agency experience will not be considered. You also must have attention to detail. This is a unique opportunity for a driven professional to take over the department, refine our processes, and grow alongside the agency. The ideal candidate possesses a "test-and-learn" mindset, deep analytical rigor, and the communication skills to interface confidently with clients while driving measurable ROI.

Key Responsibilities: Department Leadership: Act as the primary owner for the Paid Social department. You will be responsible for strategy, execution, and performance across all social accounts, with a focus on scaling the department's capabilities. Creative Strategy: Lead the charge on social-first creative strategy. You will collaborate with creative teams to develop high-performing assets based on data-driven insights and performance trends. Full-Funnel Execution: Plan, launch, and optimize complex paid social campaigns across Meta, TikTok, LinkedIn, X, Reddit, and other emerging platforms, focusing on ROAS, CPA, and conversion growth. Client Interfacing: Serve as the paid social expert, confidently presenting strategy decks, sharing performance insights, and cultivating strong relationships with stakeholders. Performance & Innovation: Implement advanced testing frameworks for audiences, creative, and bidding strategies to ensure accounts consistently hit aggressive targets. Reporting & Analysis: Compile granular data to generate regular performance reports. Provide deep-dive insights and actionable recommendations that focus on the "why" behind the numbers.

Experience: 4+ years of hands-on agency experience managing complex, high-performing paid social campaigns across multiple industries.

Skills: Analytical Rigor: Exceptional quantitative skills with the ability to translate complex social data into clear business strategies. Creative Vision: A deep understanding of what makes social creative "stop the scroll" and convert. Communication: Amazing presentation and client communication skills are essential; you must be able to explain complex strategies to both technical and non-technical stakeholders.

Tech Stack: Proficiency in Ads Manager (Meta/TikTok), Google Sheets/Excel, and 3rd party attribution tools like Triple Whale, Wicked Report, etc. Attributes: A proactive, "can-do" attitude with the drive to take ownership of a growing department in a fully remote environment. Attention to detail is a must.

Bonus Points: (Nice to Haves)AI Creative Development: Experience utilizing AI tools to streamline creative production or develop high-performing ad assets. Multi-Channel Knowledge: A baseline understanding of how Paid Social integrates with SEO and Paid Search. Growth Mindset: Experience helping an agency scale its internal operations or service offerings.