Director of Enrollment

Role Description: We are seeking a Director of Enrollment to own the first touch with every prospective family at our current schools and turn inquiries into completed tours. This person is often the first voice a family hears from Kindling. Their job is to make that first conversation personal, informed, and warm, and to get the family into a school for a tour. The role is measured on one outcome: growth in completed tours, delivered in partnership with School Directors. Directors lead the tour and guide families to enrollment; the Director of Enrollment makes sure more of the right families arrive, prepared and expected. Together, that drives enrollment growth across our existing schools. At the start, the Director of Enrollment personally calls and texts every lead, talks with families daily, and represents Kindling at open houses and enrollment events. At the same time, they build the system behind that work: the process, playbooks, CRM discipline, and reporting that will support a larger enrollment team as we add schools. The role needs someone who is both hands-on and strategic, able to work a lead list in the morning and design how the function scales in the afternoon.

First Touch and Family Experience: Serve as the first point of contact for prospective families across all current schools, responding to every inquiry by phone, email, and text with speed and care. Build a real connection on the first call: learn about each family's child, schedule, priorities, and concerns, and capture it in a family profile the School Director can use. Explain what makes Kindling and each school different, and match families to the right school, program, and start date. Create a consistent first-touch experience across schools so every family feels known, however and wherever they reach us. Tour Booking and Show RateBook tours directly into each school's calendar, then confirm, remind, and prepare families so they arrive informed and expected. Use classroom availability, waitlist position, and start dates to give families a clear, honest reason to tour now. Re-engage families who inquired but did not book, missed a tour, or went quiet, through a structured, recurring follow-up motion. Offer a virtual tour or introductory call when a family cannot visit yet, with a defined path to an in-person tour.

Data, CRM, and Reporting: Own top-of-funnel data in Procare, our system of record: lead capture, response times, family profiles, stage definitions, and follow-up tasks, so every inquiry is accounted for. Report weekly to the Head of Marketing & Admissions on inquiries, speed to first response, inquiry-to-tour rate, tour show rate, and completed tours by school, with a clear read on what is working and what to change. Partner with marketing on lead quality and source performance, and feed family insight back into messaging and campaigns. Building the Enrollment SystemDesign and document the enrollment process from inquiry to completed tour: call and text scripts, follow-up cadences, speed-to-lead standards, and handoff expectations with School Directors. Turn what works into a repeatable playbook so each new school in Colorado and Utah starts on proven processes from its first inquiry. Recommend the tools, structure, and staffing the function needs as we grow, including when and how to add enrollment team members.

Base salary: $100,000 to $150,000 annually, depending on experience.

Commission: paid on new enrollments and tour completions

Benefits: We offer a competitive and benefits package designed to support the health, well-being, and financial security of our employees. Our benefits include medical, dental, and vision insurance, paid time off, and retirement savings options.