Product Marketing Lead
Product Marketing Lead
Posted 2 days ago
SENIORITY
Lead
About the role
- Develop product positioning, messaging frameworks, and value propositions that clearly differentiate complex technology solutions in the market. * Define target customer profiles, buying committees, and buyer personas to inform go-to-market strategy. * Lead product launches from strategy through execution, partnering cross-functionally to ensure commercial readiness. * Create sales enablement materials including presentations, battlecards, case studies, demo scripts, and competitive insights. * Work closely with Product Management to translate technical capabilities into customer-focused business value. * Conduct market, customer, and competitive research to identify opportunities and inform product strategy. * Support pricing, packaging, and commercialization initiatives. * Develop executive-level presentations, thought leadership content, webinars, and customer-facing communications. * Partner with sales teams to improve field adoption, product understanding, and pipeline generation. * Analyze win/loss feedback and market trends to refine positioning and messaging strategies. * Serve as a product evangelist internally and externally through presentations, customer meetings, and industry events. YOU: * Bachelor's degree preferred, not required. * 8+ years of product marketing, go-to-market, or strategic marketing experience. * Experience marketing SaaS, technology, analytics, AI, or enterprise software solutions. * Proven ability to collaborate across Product, Sales, Customer Success, and Marketing teams. * Strong storytelling and communication skills with the ability to simplify complex concepts. * Experience developing sales enablement materials and supporting product launches. * Strong strategic thinking, competitive analysis, and stakeholder management capabilities. * Comfortable presenting to executive audiences and influencing business decisions. * Experience in healthcare, life sciences, consulting, technology, or data-driven businesses is highly preferred. This company offers a competitive base salary plus bonus eligibility and a comprehensive benefits package. Beacon Hill is an equal opportunity employer and individuals with disabilities and/or protected veterans are encouraged to apply. California residents: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. If you would like to complete our voluntary self-identification form, please click here or copy and paste the following link into an open window in your browser: https://jobs.beaconhillstaffing.com/eeoc/ Completion of this form is voluntary and will not affect your opportunity for employment, or the terms or conditions of your employment. This form will be used for reporting purposes only and will be kept separate from all other records.
Before you apply
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Your profile is current
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A number in mind
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Your notice period
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