Brand Manager, Media - Nutrition - Columbus, OH

The Opportunity: Our location in Columbus, OH, currently has an opportunity for a Brand Manager Media. This person will lead and direct National and Retail Media for Pediatric Marketing. The Brand Manager will be responsible for upfront strategic planning with the Media agencies to effectively translate business objectives into consumer-focused solutions that demonstrate meaningful and tangible results. This includes development, implementation and management of comprehensive digital media strategies inclusive of paid search, paid social, OTT, OLV, digital display, endemic partnerships, retail and audience targeting refinement. The individual in this position will work across several marketing and cross-functional teams, including marketing, sales, shopper, public affairs and finance, to turn business strategies into executable media strategies across all products and segments. The person in this position is expected to optimize plans, build organizational knowledge and drive results through regular reviews of analytics and established KPIs. Candidates must be self-starters demonstrating a strong work ethic, exceptional strategic and analytical skills, and ability to convert insights into actionable recommendations. What You’ll Work OnMAIN RESPONSABILITIESPrimary Contact for Pediatric Media working with partner agencies to create overarching media strategies based on overarching business and marketing goals/objectives Plan media based on outlined strategy including business/marketing objectives, content strategy, channel strategy and identified target audiences Build and present digital media recommendation – channels, tactics and budgets that include impact to CRM and HCP Strategies, and deliver optimization recommendations across digital buys Provide strategic consultation to drive the development of digital paid media creative Collect, analyze and derive meaningful insights, key takeaways, and optimizations for performance data with or without the assistance of an analyst Manage budget monthly with direct input to forecast models and financial decisions Communicate with teammates and collaborate to make informed decisions based on data; find opportunities for engagement and response Apply marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely Audit and evaluate competitors’ media efforts on a regular basis Maintain strong time management, organization, and prioritization skills to complete multiple tasks and deliverables in a timely manner Manages the progress of projects coordinating activities among stakeholders and tracking completion of tasks to full execution of each project. Supervise, direct and/or manage the work of others whether direct staff, consultants and/or agency partners. Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.

Required Qualifications: BS / BA in Marketing, Finance, Communications, Management, or Project Management, MBA Preferred Minimum of 4 years in media/digital marketing

Preferred Qualifications: Experience planning and launching media strategy and platforms as well as working with related agencies Managing relationships with internal/external business partners. Understanding of media/digital/social/search platform best practice and experience/technology trends Strong analytics and KPI tracking capabilities Excellent writing, editorial and communication skills Ability to manage multiple projects and timelines in a fast-paced environmentA quick study with a desire to become a subject matter expert on many topics Self-starter with a great work ethic, ability to work independently and as part of a team Flexible, can-do attitude: Able to take on a variety of tasks and maintain a positive attitude Conscientious, responsible, professional Ability to develop strong, trusting and collaborative relationships High-energy, self-directed Misc.:This is an onsite role – this is not a remote role/opportunity.

Sponsorship: we will not provide sponsorship of any kind for this role (including OPT).Relocation assistance is offered for this role.   Apply Now Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @Abbott News and @Abbott Global. The base pay for this position is $99,300.00 – $198,700.00. In specific locations, the pay range may vary from the range posted.