Vice President, Omnichannel Strategy
confidentialNew York (NY)
About the role
Vice President, Omnichannel Strategy
About the Company:
- Innovative communications firm
- IndustryMarketing and Advertising
- TypePrivately Held
- Founded2006Employees1001-5000 Categories
- Consulting & Professional Services
- Marketing & Advertising
Specialtieshealthcare marketingdigital strategymultichannel marketingweb developmentrelationship marketingsocial mediadtcmobilenon-personal promotionmedia planning & buyinguser experiencesempharmaceuticalbiotechotcroi measurement & analyticsconsumerprofessional marketingconsumer and patient marketingmarket accesspr & influencemediaand consulting
Business ClassificationsB2CAbout the RoleThe Company is seeking a VP, Omnichannel Strategy to lead the development and execution of integrated marketing and communications plans for a portfolio of clients. The successful candidate will be responsible for driving the strategic direction of omnichannel initiatives, ensuring they align with client objectives and industry best practices.
This role involves leading a team of omnichannel strategists, fostering client partnerships, and overseeing the creation of comprehensive journey mapping, persona development, and channel optimization projects. The VP will also be a senior advisor, promoting the delivery of exceptional customer experiences, and will be heavily involved in business development, including leading high-stakes pitches and identifying opportunities for client growth and agency expansion.
Applicants for the VP, Omnichannel Strategy position at the company should have a minimum of 10 years' experience in omnichannel strategy, digital marketing, or related roles within an agency, with a proven track record of senior leadership. Experience in the pharmaceutical, medical device, or life sciences sectors is essential, with a deep understanding of their unique regulatory environments and customer engagement needs.
The role requires expertise in channel strategy, digital marketing tactics, and customer engagement, particularly within healthcare or similarly regulated industries.
The ideal candidate will have a hands-on approach to developing and executing marketing plans, experience with multichannel marketing, digital platforms, marketing automation, CRM, and analytics, and a strong ability to influence and align cross-functional teams. Proficiency in the latest trends and technologies in omnichannel marketing, including personalization, AI, and martech innovations, is also necessary.
Hiring Manager TitleSVP, Omnichannel Strategy
FunctionsMarketingStrategy
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