Head of Analytics, Media

Crossmedia is the global media independent. We're committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We invest in each colleagues' professional & personal wellbeing and growth. It's why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age's Best Places to Work for the past seven years in a row. Bank, Invesco, Newell Brands, NASCAR, American Cancer Society, Ricola, Herschend Family Entertainment, Zalando, Edible Arrangements, Citizens Bank, and more. We're looking for a Supervisor, Audience Analytics to join Redbox, Crossmedia's marketing science and data science team. This is a client-facing role for someone who enjoys connecting data, audience insights and media strategy. You'll work with clients and agency teams to understand business challenges, develop audience strategies, uncover insights and turn analysis into clear, actionable recommendations. You'll also have the opportunity to mentor junior team members and help shape how Redbox continues to build its audience analytics capabilities. If you're someone who can move comfortably between data, strategy and client conversations — and enjoys figuring out the story behind the numbers — we'd love to hear from you. Lead audience strategy and analytics projects across existing clients, new business opportunities and internal initiatives. Partner with clients and agency teams to understand business and media objectives, identify target audiences and translate business questions into thoughtful research and analytics approaches. Develop audience strategies through profiling, segmentation, CRM analysis, lookalike modeling and opportunity sizing. Work with audience data and research platforms such as Experian, TransUnion, MRI-Simmons, YouGov and GWI.Analyze first-party and third-party data to uncover meaningful insights and opportunities for media and marketing. Use analytical tools such as SQL, Python, R or similar platforms to explore data and support recommendations. Help develop and manage custom audience solutions, working with internal teams and external data, research and technology partners. Mentor and support Analysts and Senior Analysts, helping them develop their analytical skills, manage priorities and deliver strong work. Contribute to the continued growth of Redbox's audience analytics capabilities through new approaches, dashboards, training and thought leadership.4+ years of experience in audience analytics, media analytics, marketing science or a related field.~ Experience working within a media agency, media technology company or a related marketing/data environment.~ Strong understanding of audience strategy and how audience data can inform media and marketing decisions.~ Experience with audience segmentation, profiling, CRM analysis, lookalike modeling and/or audience development.~ Familiarity with audience data and research platforms such as Experian, TransUnion, MRI-Simmons, YouGov or GWI.~ Comfort working with data and analytical tools such as SQL, Python, R or similar platforms.~ Strong communication and storytelling skills, with the ability to turn complex analysis into clear insights and recommendations.~ A bachelor's degree in a quantitative or analytical discipline such as Statistics, Mathematics, Economics, Engineering or Information Systems is preferred. Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:~ Flexibility to work in hybrid manner with in-office and work from home options (depending on role).~ Open/Flexible PTO/Annual leave with US & UK specific policies~ 401k with company match (USA), and generous Pension (UK)~ Generous paid parental leave policy~ The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)~ Cell phone/tech reimbursement~ Tuition reimbursement~ Learning & Development and training programs~ Diversity is in our DNA. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.