Skip to main content

Product Marketing Manager, GTM

Posted today

laddersNew York (NY)

SENIORITY

Manager

SALARY

$155,000 - $165,000 per year

Apply (opens in a new tab)

About the role

For our client, we are seeking a Product Marketing Manager, GTM to join the team of a leader in the Consumer Technology space. This role will shape go-to-market strategy for product launches in a fast-moving consumer technology environment. You will build scalable launch processes that balance speed, customer awareness, and cross-functional execution. Partnering closely with Product, Enablement, and customer-facing teams, you will help ensure launches are coordinated, measurable, and effective.
Location: Remote Compensation: $155,000 – $165,000 annually Responsibilities Build and manage the launch system, defining release logic and results expectations Own metrics for feature launches that require customer action, and iterate to improve outcomes Establish a reliable release communication cadence for customers Execute end-to-end product launches across all channels and platforms Create case studies that connect product features to company goals Collaborate with Enablement on ongoing adoption programs for customer-facing teams Partner with Product early in the development process to ensure GTM strategies are integrated Qualifications 3-6 years of tech marketing experience in product marketing, GTM, or a related role Experience driving impactful launch systems that balance product velocity and customer awareness Strong understanding of leveraging AI for faster execution without compromising accuracy Unique perspectives on GTM in the context of accelerated product development Highly organized with proven experience in workflow management for customer-facing teams Excellent communication skills, with the ability to adapt messaging for various audiences Benefits Comprehensive health coverage Remote-first workplace Unlimited PTO Generous pre-IPO equity package Extra fun perks Our client is an equal opportunity employer. We encourage you to apply even if you don't meet every qualification—your background could be exactly what this team needs.

Before you apply

Applying takes about a minute. These four things decide how fast it moves after that.

Your profile is current

It's what we read first. Occupations, seniority and locations matter more than a long history.

Two examples you can talk through

Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.

A number in mind

What you're on now and what would make you move. We negotiate better when we know both.

Your notice period

Employers plan around it, and it's the question that stalls offers most often.

Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.

More like this