Organic Growth Lead
openkrillNew York (NY)
Organic Growth Lead
Posted 3 days ago
openkrillNew York (NY)
SENIORITY
Manager
About the role
Who we are:
Melotech is revolutionizing media and entertainment. We create art through technology for humans to enjoy. In just 24 months, our work has been heard, watched and loved for over 4 billion minutes worldwide. Founded by entrepreneur and investor Soheil Mirpour, we are backed by top VCs Cherry Ventures, Speedinvest and GFC, alongside world-class angels from firms such as Spotify, Blackstone and KKR.
What you will do:
Melotech is scaling fast, and organic reach is one of the engines behind it. As Organic Growth Lead, you own that engine end to end: the creators, the formats, the trends and the numbers behind them. This is an organic growth role first, measured on how much reach every hour and every euro brings back. You work directly with our founders, our Growth Manager, product and data team.
Today that means a steady stream of new products that each deserve a shot at going viral across TikTok, Instagram Reels and YouTube Shorts. Your first job is to build the machine behind that: find the creators and communities that move culture, turn what works into repeatable playbooks, and run more experiments in a week than most teams run in a quarter.
On a typical day, your tasks may include:
- Creator network: finding, briefing and paying creators and pages at scale, from small accounts with loyal audiences to the ones that set trends, and keeping the ones that deliver
- Seeding: getting our products into the formats and communities where they can travel, at the right moment and in the right volume
- Trend spotting: catching formats and memes early and moving on them within days, not weeks
- Experiments: running many cheap tests every week, with clear rules for what wins and what gets killed, and turning the winners into playbooks the team can repeat
- New channels: finding places where attention is still cheap, from fan pages and communities to platforms nobody on the team is using yet
- Organic and paid together: working with our Growth Manager so organic winners get scaled with paid, and what paid learns feeds back into organic
- Measurement: knowing which number answers which question, for example what saves and shares tell you that views do not, and what each view really costs
- Tooling: building the trackers, scripts and automations you need, with platform data and AI tools as your daily coworkers
Who you are:
We're looking for a hands-on organic operator who lives on the platforms, or a creative growth generalist who has made things travel. Either way, you have done it yourself, not through a team or an agency, and you can show the numbers.
Typically, your profile will look like this:
- Interest: a strong interest in organic growth, creator marketing and social, ideally with hands-on experience from a startup, brand, app, creator agency or your own channels
- Breakouts you can show: you have made things go viral more than once, for a brand, an app or your own channels, and you can explain why it worked and what it cost
- Creator marketing at scale: you have run creator or UGC programs with many creators at once, negotiated the rates and written briefs that keep the content native; ideally you bring a network of creators, pages and managers
- Platform fluency: you know how TikTok, Instagram Reels and YouTube Shorts distribute content today, what makes a hook, and when a format is burning out
- Creativity with discipline: you come up with ideas nobody else would try, and then test them properly, with small budgets, kill rules and numbers
- Measurement: you track reach, engagement and cost per view in your own data, not in screenshots, and you judge every channel by what it brings back
- Data and tooling: you are fast in spreadsheets, ideally comfortable with SQL or Python, and you automate the boring parts with AI tools
- Pace: you thrive in a fast-paced and performance-oriented environment
- A big plus: you are or were a creator yourself, or have run pages with a real following, and you're into media, entertainment, gaming or social
- What makes this exciting
You own a lever the whole company feels. Every breakout you engineer shows up directly in how fast we can grow, at a fraction of what paid reach would cost. You're not a cog in the machine but the captain of your own ship, rewarded for performance and respected for leadership. Flat hierarchies mean that your voice matters, your ideas get implemented, and your impact is immediate.
We pay competitive salaries and make you an owner of the business with equity. We work remotely to give you complete freedom over your life, while meeting regularly around the world for global offsites where we strategize, bond, and push boundaries together.
What the process will look like
We hire on a rolling basis. Earliest starting date is always ASAP.Once you begin our process, you can progress from start to offer within a week, depending on how quickly you can move through each stage:
Initial interview: 30-minute introductory call, getting to know you
Case interview: 90-minute case discussion, present and debate your skills
Founder interview: 90-minute interview with our CEO, going deep on all topics
Offer, contract signing and onboarding
Note:
As we are still in stealth, you will learn more about Melotech as you progress through the stages. By the end of the Founder interview, you will have a full grasp of our business and the details of your role.
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
It's what we read first. Occupations, seniority and locations matter more than a long history.
Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.