Marketing Specialist
Posted 2 days ago
corvus coffee roastersDenver (CO)
SENIORITY
Senior
SALARY
$62,000 to $68,000 annual
About the role
Marketing Specialist, Online Growth Corvus Coffee Roasters | Denver, CO | Full-time, on-site About Corvus Corvus Coffee Roasters is a specialty coffee company in Denver, Colorado. We roast coffee, run cafes, supply wholesale partners, and bake through our sister brand, The Fox and The Raven. We buy much of our coffee through long-term relationships with producers, and we tell their stories on every bag, email, and page we publish. Our mission is to cultivate the mindset that excellence is worth exploring in coffee. How we work: Excellence is systemic. We build systems that make great work repeatable. Visible effort builds meaning. Customers should feel the care behind everything we make, from packaging to a welcome email. People are the brand. We invest in our team because our team shapes every guest experience. Curiosity drives growth. We make room for testing, learning, and new ideas. Long-term thinking. We choose what builds lasting customer loyalty.
The Role:
Online is one of our fastest-growing channels, and this role helps build it. You will own the work that turns website visitors into subscribers and repeat customers: site strategy, email marketing, and hands-on website development and optimization. As the team grows, the role extends into retail and wholesale marketing, so the online playbook you build carries into our cafes and partner accounts. You will report to our Marketing + eCommerce Manager and work closely with our Graphic + Web Designer. This is a ground-floor seat on a team with a clear growth plan and a path toward a senior role.
What You'll Do:
Website Strategy & Optimization Own conversion rate and average order value as primary KPIsFind where customers drop off in the purchase journey and test fixes Improve product pages, bundles, upsells, and checkout across Corvus and The Fox and The Raven Plan site structure and content around subscriptions, coffee launches, and education Website Development Build and update pages, sections, and features in Shopify Handle theme edits, apps, and integrations, including subscription tools like Recharge Keep product launches and promotions live, accurate, and on schedule Email & Lifecycle Marketing Build, launch, and optimize Klaviyo flows: welcome, abandoned checkout, browse abandonment, post-purchase, win-back, and subscription Plan and write campaigns for coffee launches, reserve drops, and seasonal promotions Segment the list and run A/B tests on subject lines, timing, content, and offers Grow the list through on-site forms, paid social, giveaways, and in-store sign-ups Retail & Wholesale Marketing (growing over time)Carry online campaigns into our cafes through signage, QR sign-ups, and in-store promotions Support new store openings with launch marketing Build materials that help our wholesale team bring on and support partner accounts Reporting Run a weekly and monthly reporting cadence from Shopify, Klaviyo, and Google Analytics Turn the numbers into clear, prioritized recommendations for the team What You Bring 2 to 4 years in digital marketing, eCommerce, or email marketing Hands-on Klaviyo experience Shopify experience, including theme customization (HTML, CSS, and Liquid a plus)A working understanding of conversion rate optimization and web analytics Strong writing, with the ability to hold a consistent brand voice across two brands An analytical mindset that turns data into action Organization and follow-through across many projects at once Humility, hunger, and empathy
Nice to Have:
Experience in specialty coffee, food and beverage, or consumer goods Subscription eCommerce experienceSEO knowledge Experience supporting Meta or Google ad campaigns Retail or wholesale marketing experience Compensation & Benefits$62,000 to $68,000 annual salary, based on experience Health, dental, and vision insurance Retirement savings plan with company match Paid time off and holidays Coffee, and plenty of it Location Based at the Corvus Roastery in Denver, Colorado. In-person role.
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