Overview:
In this role you lead the measurement and analytics strategy for healthcare digital campaigns, guiding how success is defined and reported. You will mentor a analytics team, collaborate with cross-functional peers, and translate insights into actionable recommendations for clients. You’ll act as a trusted advisor to clients and internal stakeholders, shaping reports and elevating data-driven decisions. This position combines leadership, industry expertise, and innovative analytics to drive outcomes for health-focused clients. A key hook is leading the analytics agenda at scale across industry events and new business opportunities. Compensation / Benefits base salary $115,000 to $230,000 competitive benefits package
Responsibilities:
Define strategic direction for measurement and analysis plans aligned with client objectives. Oversee campaign performance analysis to identify trends and optimization opportunities. Serve as advisor and escalation point for stakeholders, delivering data-driven insights. Collaborate with Manager/Director to develop compelling client reports and presentations. Strengthen client relationships within analytics departments, demonstrating value. Lead departmental objectives and inspire the analytics team to achieve goals. Stay at the forefront of industry methods and analytics technologies. Contribute to new business development by proposing innovative analytical solutions. Represent the company at industry events to showcase thought leadership.
Key requirements:
10+ years in analytics and research with focus on online direct marketing or online media performance analysis. 7+ years building and managing high-performing teams. Proven leadership and strong client relationship skills with excellent communication. Experience coordinating multiple projects across internal teams under tight deadlines. Pharmaceutical industry experience or education is a plus. Knowledge of statistical modeling, segmentation, research, lifetime value, and ROI is a plus. strong communication and interpersonal skills collaborative leadership and team development client relationship management statistical modeling segmentation research
