Product Development Executive
Posted 2 days ago
creative artists agencyLos Angeles (CA)
Marketing ManagersSporting and Athletic Goods Manufacturing
SENIORITY
Manager
About the role
Job Description
THE AGENCY
Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organisations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.
Named Most Valuable Sports Agency by Forbes for eight consecutive years, CAA represents more than 2,000 of the world’s top athletes in football, baseball, basketball, hockey, soccer, in addition to coaches, on-air broadcasters, and sports personalities and works in the areas of broadcast rights, corporate marketing initiatives, social impact, and sports properties for sales and sponsorship opportunities. Founded in 1975, CAA is headquartered in Los Angeles, and has offices in New York, Nashville, Memphis, Chicago, Miami, London, Munich, Geneva, Stockholm, Shanghai, and Beijing, among other locations globally.
OVERVIEW
For more than 30 years, CAA Brand Management has helped brands of all shapes and sizes show up in new consumer product categories, experiences and territories, through licensing, strategic partnerships and joint ventures. CAA Brand Management is a division of Creative Artists Agency (CAA). Together we represent many of the most successful global brands and professionals working in television, film, music, theatre, video games, sports, and digital content. We also provide a range of strategic and marketing consulting services to corporate clients.
CAA Brand Management is currently seeking a Product Development Executive to play an essential role in the Product Development team.
RESPONSIBILITIES
Provide product development and approvals support for the Product Development (PD) Team for specific brands across multiple categories (e.g. toys, F&B, apparel).
Making sure product ranges and marketing align with relevant brand guidelines.
Ensure all licensee submissions are processed within 48 hours via approval systems or email.
Manage and prioritise the submissions within each approval platform system (Brand Comply & Media Box)
Manage and train licensees on approval platform systems.
Collaborate with colleagues to provide brand support and help licensees bring products to market.
Ensure licensees have access to relevant creative assets for product development. Style guide and Brand guideline management.
Support and lead creative kick offs/ new licensee onboarding meetings and other creative calls where applicable. Act as an extension of the brand and be able to communicate with confidence the brand identity and goals.
Identify and address key challenges in the product approvals process to achieve results for licensors, clients, and licensees
Manage physical product samples, including storage and distribution to partners
Assist with regular updates of status reports, product trackers, and brand presentations
Communicate effectively at all levels and adapt to each licensor’s culture and tone
Build strong, long-term relationships with internal teams, licensors, clients, and licensees
Attend and support meetings, calls, and tradeshows with licensors, clients, and licensees.
QUALIFICATIONS/REQUIREMENTS
Previous experience with licensed products or brand management preferable.
Knowledge of product development timelines and consumer product categories
Ability to take initiative, manage multiple projects, and prioritize in a fast‑paced environment
Strong team player with a positive, can‑do attitude
Excellent written and verbal communication skills.
Good problem‑solving and negotiation skills
Knowledge of automotive and gaming brands (I.e. Minecraft & Porsche) preferable
Creative Artists Agency (“CAA”) is committed to promoting equal opportunities in employment and creating a workplace culture in which diversity and inclusion is valued and everyone is treated with dignity and respect. As part of our zero-tolerance approach to discrimination in any form, you and any job applicants will receive equal treatment regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation, or any other legally recognised protected basis under UK law.
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