Area Director of Sales and Marketing

Posted 9 days ago

melton hospitality advisorsBlandon (PA)

Sales Managers Hotels (except Casino Hotels) and Motels

SENIORITY

Manager

SALARY

$160,000

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About the role

Area Director of Sales & Marketing – Downtown Destination Portfolio

Location: Regional Downtown Core (Full-time, On-site)

Target Base Salary: ~$160,000 + Incentive Eligibility & Benefits Are you ready to shape the commercial strategy of an entire downtown destination? We aren't just looking for an executive to manage traditional hotel sales, we are seeking a visionary commercial leader to transform a thriving downtown core into the region's premier destination to stay, meet, dine, gather, and celebrate. As the Area Director of Sales & Marketing, you will lead the Sales efforts of a dynamic hospitality portfolio. You will also be part of the economic development team for a downtown area that includes restaurants, event venues, and unique guest spaces across the downtown market. You will build a centralized commercial platform, turn underutilized assets into revenue powerhouses, and collaborate with civic and community partners to drive destination-wide growth.

What You'll Do:

(The Mandate)
Unify & Scale Commercial Strategy: Design and lead a centralized cluster sales structure across hotel and food-and-beverage assets, shifting the team from reactive booking to proactive, segment-led growth.
Commercialize Underutilized Spaces: Identify untapped potential across hospitality spaces, lounges, and meeting venues to create high-value partnerships, events, and revenue opportunities.

Build Destination Energy: Partner with regional employers, civic leaders, tourism boards, and the local events ecosystem to launch high-impact activations (food, music, culture, and corporate).Drive Full-Funnel Performance: Oversee strategies across corporate, group, catering, association, SMERF, transient, local event, and restaurant demand. Mentor & Lead: Coach and develop sales talent, set clear segment targets, and establish disciplined forecasting, prospecting, and conversion practices.

What You Bring: Progressive Leadership: Demonstrated track record building cross-asset commercial strategy in hospitality, destination marketing, CVBs, entertainment districts, or multi-venue environments. Commercial Acumen: Expertise spanning hotel group/catering sales, digital & field marketing, revenue management, and restaurant demand generation. Relationship Builder & Influencer: Executive presence with a proven ability to align diverse stakeholders—from ownership and property teams to civic partners and local businesses. Financial & Analytical Fluency: Strong skills in forecasting, ROI assessment, pipeline management, and data-driven pricing strategies. Local Market Presence: Willingness to lead on-site in the regional market and participate in community and evening networking events.

Preferred Background: Experience with major hotel brands (e.g., Marriott) as well as lifestyle or full-service hotels. Prior experience in CVBs, Chambers of Commerce, downtown development authorities, mixed-use developments, or district marketing. Hands-on experience commercializing food & beverage, venue, and destination programming.

Compensation & Application: Target Base Salary: Approximately $160,000 (final compensation, incentives, and benefits tailored to experience).

Equal Opportunity Employer: Committed to creating an inclusive and diverse workplace.

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