Lifecycle Marketing Manager
vela lifeArlington (VA)
Lifecycle Marketing Manager
Posted 6 days ago
vela lifeArlington (VA)
SENIORITY
Senior
About the role
A growing portfolio of health and wellness brands is seeking a strategic and creative Lifecycle Marketing Manager to own the end-to-end lifecycle communications strategy across multiple DTC businesses. In this role, you’ll build and execute email and SMS programs from strategy and copy through segmentation, automation, testing, and performance analysis. Your primary objectives will be to drive conversion, retention, engagement, and revenue. This is a highly hands-on role for someone equally comfortable with creative and data. You’ll write the content, build the flows, develop customer segments, run tests, and analyze results. The ideal candidate combines strong copywriting with a performance mindset and knows how to turn customer behavior and data into smarter, more personalized lifecycle experiences. What You'll OwnOwn the email and SMS strategy, calendar, and execution across multiple brands Build and optimize automated flows and customer journeys, from lead nurture and conversion through onboarding, retention, win-back, and reactivation Develop segmentation and personalization strategies based on customer behavior, lifecycle stage, engagement, and purchase history Drive retention, repeat purchase, subscription performance, and customer lifetime value Own the subscription lifecycle, including onboarding, engagement, churn prevention, renewal, and win-back Map customer journeys and identify opportunities to improve the customer experience and drive incremental revenue Write compelling, conversion-focused email and SMS copy Develop and execute A/B testing strategies across subject lines, messaging, offers, cadence, creative, and journeys Monitor performance and continually optimize campaigns and automations based on data Own lifecycle revenue reporting and communicate performance, insights, and opportunities Partner closely with Creative, Paid Media, Customer Experience, and Marketing leadership to create a cohesive customer journey
What We're Looking For:
- 4+ years of experience in lifecycle, retention, or email/SMS marketing
- Strong hands-on experience with GoHighLevel and Klaviyo required
- Strong experience building automated lifecycle journeys, segmentation, and personalization
- Proven understanding of retention, reactivation, subscriptions, and customer lifetime value
- Excellent copywriting skills with a strong understanding of conversion-focused messaging
- Strong analytical skills and a test-and-learn mindset
- Experience developing, executing, and evaluating A/B tests
- Comfortable moving between strategy and hands-on execution
- Ability to manage lifecycle programs across multiple brands and customer segments
- Experience in DTC, supplements, health and wellness, or subscription-based businesses strongly preferred
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