Insights Lead
virtual vocationsNew York (NY)
About the role
Seeking a consultative and strategically minded Insights Lead, the full-time position will manage insights development and commercial storytelling for key client verticals, leveraging digital advertising expertise and modern AI tools to enhance market synthesis and automate research workflows.
Key responsibilities:
Partner with Ad Sales and Go-to-Market Strategy teams to gather insights on industries and audience trends for sales narratives
Formulate and execute quantitative and qualitative research methodologies using Yahoo first-party data and syndicated intelligence tools
Translate complex data and consumer behavioral shifts into visually compelling executive presentations and industry case studiesRequired qualifications: Bachelor's degree or equivalent practical experience
8+ years of experience in consumer insights, media analytics, or market research within the digital advertising ecosystem
Demonstrated track record of leading consultative research initiatives supporting enterprise sales and client growth
Hands-on experience with generative AI platforms for research synthesis and workflow automation
Strong proficiency with digital advertising measurement frameworks and syndicated market research tools
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
It's what we read first. Occupations, seniority and locations matter more than a long history.
Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.
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