Communications Specialist

Responsibilities: Oversees and generates the lottery’s winner awareness Develops and establishes positive media relations by building relationships with key media influencers Promotes lottery games and promotions through media releases to both traditional and new media and directly to the public through posts on online channels in alignment with brand messaging Conducts internal communications for lottery employees, editing and producing content for the lottery’s Intranet site, LinkedIn and other channels Supports public relations by producing content and messaging Tracks and monitors news media coverage and public perception of the lottery Requirements: Bachelor's degree in communications, marketing, or related field such as journalism, and 1 to 3 years’ experience in communications or a related field. A master’s degree will be preferred. Knowledge of media relations including the ability to write a media release, pitch a story, organize a media event, and build working relationships with members of the media. Ability to effectively communicate a brand message on and off camera when handling media requests. Ability to serve as spokesperson for the brand while presenting to civic groups and other organizations. Ability to take complicated information and present it in a format that is easy to understand. Knowledge of media monitoring software. Knowledge of Adobe Creative Cloud programs including Photoshop, Premiere Pro, and After Effects. Skill with email marketing programs such as Constant Contact. Skilled video editor with the ability to create animated graphics and GIFs. Ability to generate a video concept, storyboard it, and work with a photographer/videographer to identify and capture needed shots. Ability to conduct an interview and capture compelling content to shape into print and visual stories. Knowledge of social media sites: Facebook, Twitter, YouTube, LinkedIn, and Instagram. Knowledge of basic Microsoft programs: Word, Excel, Outlook, PowerPoint, and SharePoint. Ability to write effectively for outlets such as media releases, blogs, social media posts, annual reports, etc. Hiring Rate: $61,804 Closing Date: October 18, 2026 About the North Carolina Education Lottery We raise money for a great cause! All of the earnings of the North Carolina Education Lottery go to education. We award on average $10 million a day in prizes. To learn more, visit our website www.nclottery.com. At the North Carolina Education Lottery, we deal with winners every day: our employees! We offer competitive pay and benefits, flexible schedules, professional development opportunities, casual attire, open communication and a fun work environment. All employees of the Lottery are expected to support the organization's values (honesty, respect, integrity, and trust) and its commitment to corporate social responsibility (including responsible gaming, environmental awareness, community involvement, etc). Apply in minutes! Get started by uploading your resume. Click here for our Careers Page. Equal Opportunity Employer PI287558574