US (Senior) Marketing Manager - Content, Messaging & Media
wuxi xdcDearing (KS)
US (Senior) Marketing Manager - Content, Messaging & Media
Posted today
wuxi xdcDearing (KS)
SENIORITY
Senior
About the role
About the Role:
We are looking for marketing expert to strengthen marketing messaging, elevate English-language content, and develop and maintain media relationships across US and EU markets. Working with the Central Content Marketing and BD teams, this role translates complex subject matter into clear, compelling communications that resonate with target audiences.
Key Responsibilities
Marketing Content & Messaging:
Partner with the central Content Marketing team to translate technical content into polished, concise marketing messaging that strengthens positioning for US and EU audiences. Elevate external messaging beyond technical descriptions by articulating clear customer value, tailoring language to customer needs, and maintaining a compelling, consistent brand voice across channels. Contribute to broader marketing messaging enhancement initiatives, including website updates, key social media and marketing collateral refreshes, to strengthen messaging across customer touchpoints.
Media Development & Relationship Management:
Identify, develop, and maintain relationships with relevant industry publications, digital channels, and media partners in US and EU markets.
Identify editorial, content-placement, and partnership opportunities that support brand visibility and marketing priorities.
Coordinate media-facing content and communications with internal stakeholders to ensure messaging consistency.
BD Partnership & Market Insight:
- Partner with the US BD team to understand customer needs, market dynamics, and commercial communication priorities.
- Use market and customer insights to refine messaging and develop relevant content for business development efforts.
- Local event support
- Support local marketing events through event planning and on-site assistance as needed.
Requirements
Experience:
7–8 years of relevant marketing experience, with a strong focus on content development, marketing messaging, and media relationship management.
Life Sciences Background: A degree in life sciences or relevant professional experience in life sciences, pharma, biotech, or biologics is strongly preferred.
Content & Editorial Skills: Excellent English copywriting, editing, and localization skills, with the ability to turn complex scientific or technical information into compelling audience-focused content.
Language:
Proficient English user with excellent command of professional marketing and editorial writing.
Media Relations: Experience developing and maintaining industry media platforms and partnerships in US and/or EU markets.
Commercial Understanding: Ability to translate customer needs and BD priorities into clear positioning and relevant marketing communications.
Collaboration: Strong stakeholder management skills and ability to work effectively with content, scientific, and BD colleagues.
Location:
Based in the US, with a strong understanding of local audiences and market communication needs.
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