Head of Marketing - Retail Food & Beverage - Onsite

Ideal background: Retail marketing, hospitality marketing, food & beverage, consumer-facing omnichannel brands, or anyone with deep experience driving traffic, loyalty, and in-store sales. This role is especially well suited for candidates who have led marketing for coffee, QSR, fast casual, restaurants, retail chains, or experiential brands. What Makes This Role Unique This is a build-and-scale leadership role—perfect for someone who loves rolling up their sleeves while still thinking strategically. You’ll own the full marketing ecosystem: digital, social, loyalty, retail activation, category management, campaign development, and customer insights. The company is entrepreneurial, founder-led, and family-owned, offering autonomy, creativity, and the ability to directly shape growth initiatives.

Key Responsibilities: Lead the development of the overall marketing strategy, annual calendar, and seasonal campaigns Develop hero F&B product campaigns in collaboration with culinary teams Drive brand awareness through in-store POS, paid media, social media, and integrated marketing activities Create and execute social media strategy, including content generation, paid campaigns, and monthly reporting Own and optimize the loyalty app strategy to increase engagement, repeat visits, and customer retention Oversee performance marketing, analytics, and ROI measurementRetail, Category Management & CPG GrowthManage category strategy and optimize F&B product range for sales lift Drive sales of CPG products across in-store, online shop, and external channel partnerships Manage delivery and catering partners, including promotional planning Develop localized store-level sales plans to increase foot traffic and unit performance Conduct customer insight research (surveys, customer panels, in-store interviews) Track industry trends, competitive activity, and digital/CRM best practicesQualificationsBachelor’s degree in Marketing, Business, or related field 8+ years of marketing experience, including at least 4 years in digital or loyalty program management Strong background in social media audience growth and brand awareness Experience managing loyalty programs with measurable sales impact Skilled in digital platforms (Meta, Braze, Power BI), analytics, and data-driven decision-making Excellent leadership, communication, and project management abilities Entrepreneurial mindset—comfortable in small teams, fast-paced environments, and “roll-up-your-sleeves” executionPreferred Experience (Highly Valued) Retail or hospitality experience—ideal for this role Experience working with food development and category management Hands‑on experience with loyalty platform and app management Experience selling CPG products in multi‑channel environmentsRetail & hospitality talent will thrive in this role. Candidates from coffee, QSR, restaurants, boutique retail, or experiential brands are especially encouraged to apply.

What’s In It For You: Strategic leadership role reporting directly to the U.S. CEO Influence a major international brand’s U.S. expansion Fast-moving entrepreneurial culture with the stability of an established global brand High ownership, high visibility, and the ability to shape brand direction in a growing marketConfidential Inquiry If you’re a marketing leader with retail, hospitality, or consumer brand experience—and you want to make a major impact in a fast-growing, premium coffee brand—this role offers a rare and exciting opportunity. All inquiries will be handled with strict confidentiality. Seniority level Executive Employment type Full-time Job function Marketing and Sales Industries Food and Beverage Services, Advertising Services, and Marketing Services