Direct Response Creative Strategist
uproot cleanAugusta (GA)
Direct Response Creative Strategist
Posted today
uproot cleanAugusta (GA)
SENIORITY
Manager
About the role
Creative Strategist
Location: Fully Remote (US / Canada / Europe)
Job Type: Full-Time
Creative is the growth engine here, not a support function. We're looking for a strategist who can own paid social creative at scale - directing a team, building testing frameworks, and turning performance data into ads that actually work. If you want creative decisions tied directly to revenue, this is that role. About Uproot CleanUproot Clean is a fast-growing, performance-driven consumer brand built for pet owners. We operate at scale across multiple channels and leverage paid social to drive growth. We invest aggressively in testing, move quickly on winners, and expect our creative team to operate with the same rigor as our media buying. Creative performance directly impacts revenue - and we want someone who's excited by that level of ownership.
The Role:
You'll own and scale paid social creative across Meta, TikTok, and AppLovin, supporting $500k in monthly ad spend for your Pod. You'll lead creative strategy, direct a team of 4 video editors and 1 graphic designer, and work side by side with media buying to systematically turn insights into scalable ads. This is a high-bar role inside a serious operating environment. You'll have ownership, trust, and resources - but you'll also be held to a high standard. If you want to work on a brand where creative decisions actually matter and are tied directly to results, this is the seat.
Ideal Background:
The strongest candidates for this role typically come from direct-response ecommerce environments where creative directly impacts revenue.
You may have started as a direct-response copywriter and evolved into creative strategy, or have owned performance creative for fast-growing DTC brands.
Strong signals:
- Developed winning creatives that scaled significant paid spend
- Created concepts responsible for measurable revenue growth
- Worked with 7–9 figure DTC brands or performance ecommerce agencies
- Built creative testing systems across Meta/TikTokTurned customer research into hooks, angles, scripts, and winning ads
- This Role Is NOT For:
- People who need heavy hand-holding or constant direction
- Those who prefer purely conceptual work with no performance accountability
- Anyone uncomfortable managing people or giving direct feedback
- Those who struggle to balance speed with quality
- People who dislike working closely with media buyers and performance data
- Anyone treating remote work as a lifestyle perk rather than a responsibility
- What You'll OwnCreative Strategy & Direction
- Own paid social creative strategy across Meta, TikTok, and AppLovinDefine angles, hooks, formats, and testing priorities by channel
- Work directly with the Content team to ensure the right asset pipeline
- Translate performance data into clear, creative direction
- Continuously evolve strategy based on results, not opinions
- Creative Briefing & Execution
- Write 4 detailed video briefs per day for video editors
- Write 3 detailed static ad briefs per day for the graphic designer
- Provide same-day feedback on all creative output
- Briefs must include: clear objective/hypothesis, hook direction, script, messaging guidance, visual references, and naming conventions
- You're expected to write scripts independently (with access to internal copywriters for complex topics)
- Team Leadership
- Manage and direct a team of 5 creatives (4 editors, 1 designer)
- Ensure consistent output, quality, and speed
- Give clear, direct feedback quickly
- Raise the creative bar over time
- Performance & Analytics
- Review performance daily with media buyers
- Understand core metrics: CPA, CTR, hold rate, thumb-stop, creative fatigue
- Navigate Facebook Ads Manager independently to pull insights
- Identify winning patterns and scale them systematically
- Copy & Messaging
- Write short-form ad copy and scripts
- Ensure creative and copy work together across the funnel
- Collaborate with internal copywriters on longer or complex scripts
- Deep understanding of direct response copywriting principles
- Diagnose why copy works or fails, not just whether it works
- Provide actionable feedback to improve hooks, clarity, and conversion
- Process & Systems
- Build creative testing frameworks and repeatable processes
- Establish ideation, testing, feedback, and iteration loops
- Enforce naming conventions for clean tracking and analysis
- Create feedback systems that continuously improve output
What Success Looks Like:
- Consistent improvement in creative performance metrics (CPA, CTR, hold rate)
- Steady pipeline of winning ads scaling across channels
- Team producing high-quality output daily with clear systems in place
- Creative testing framework driving measurable revenue impact
Requirements
Must have:
- Direct response copywriting expertise - can write, edit, and diagnose what works. Understands customer psychology, angles, offers, objections.
- Proven track record creating performance-driven paid social creative at scale
- Deep expertise with Meta ads, TikTok ads, and creative testing methodologiesDTC/ecommerce background - Experience scaling consumer products through direct-response creative. DTC brands or performance ecommerce agencies preferred
- Extremely high output - consistent daily execution is non-negotiable
- Management experience directing editors and designers (not just making ads yourself)
- Analytical + creative thinking - you can do both simultaneously
Nice to have:
- Facebook Ads Manager proficiency
- Hands-on video/static creation ability
- Experience with pet products
- Experience with AppLovin/Pinterest/Newsbreak
- Experience at hypergrowth DTC brands
- Work Requirements⏰ Schedule: Monday-Friday, 8:00 AM - 5:00 PM EST Workspace: Fixed, professional setup (not digital nomad) Output: Daily briefs and feedback loops (high consistency required)
Benefits & Compensation:
- Competitive base salary + performance-based bonus structure
- Fully remote - work from anywhere in the US, Canada, or EuropePaid time off
- Flex days. Enjoy an extra quarterly day off to unwind and recharge energies whenever you desire
- Fully covered medical insurance, including health, dental, and vision. (US-based employees)
- Ownership & autonomy - trusted to build and execute strategy
- Professional development - opportunities to learn and grow with the business
- Ready to Apply?
- If you're creative-first, performance-driven, and ready to build systems that scale winning ads in a high-output, high-accountability environment, apply now.
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
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Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.