Salesforce Marketing Cloud Analyst

Key Responsibilities: Provide functional and technical guidance for Salesforce Marketing Cloud and Sales Cloud implementations, integrations, and platform enhancements. Review solution designs, configurations, campaign implementations, and technical estimates to identify risks and ensure alignment with business requirements. Manage data synchronization, subscriber data models, audience segmentation, customer journeys, preference centers, and consent management. Establish integration standards and data-flow documentation across marketing platforms and connected systems. Support campaign reporting, performance measurement, and consistent marketing analytics. Coordinate internal teams, external agencies, vendors, and IT stakeholders to deliver marketing initiatives on time. Troubleshoot complex platform, campaign, integration, and data-related issues. Support platform releases, change management, environment governance, and vendor deliverables. Ensure compliance with privacy, consent, security, data retention, and audit requirements, including HIPAA/PHI and applicable healthcare regulations. Maintain technical documentation, solution standards, and audit-ready records.

Strong knowledge of Salesforce Marketing Cloud and Sales Cloud integration. Experience with campaign management, Journey Builder, audience segmentation, data extensions, subscriber management, and reporting. Knowledge of contact data models, preference centers, consent management, and opt-out processes. Experience with integrations, solution design reviews, technical estimates, and implementation risk assessment. Strong stakeholder management, project coordination, vendor management, and communication skills. Experience with marketing performance reporting and analytics. Understanding of data governance, privacy, and compliance requirements in regulated environments.