Senior Growth Marketing Manager

Position Overview: We are looking for an experienced growth marketing professional with a strong background in mobile app growth, gaming, short-form content, AI consumer products, or digital entertainment platforms. This role will lead user acquisition strategies, performance marketing initiatives, community growth, and marketing analytics while managing internal and external marketing resources. The ideal candidate has successfully scaled consumer-facing apps and understands how to grow highly engaged user communities through both paid and organic channels.

Responsibilities: User Acquisition & Growth Develop and execute growth strategies to acquire new users across mobile and web platforms Manage paid acquisition channels including: Meta TikTok Google Ads Apple Search Ads YouTube Optimize user acquisition funnels, conversion rates, and retention metrics Monitor and improve CAC, CPI, ROAS, and LTV Product & Retention Growth Collaborate with Product, Engineering, AI, and Content teams to improve onboarding, activation, engagement, and retention Design and execute A/B testing initiatives Identify opportunities for viral growth loops, referral programs, and community-driven growth Creator & Community Growth Develop creator acquisition and engagement programs Build relationships with influencers, content creators, and gaming communities Grow user-generated content participation and creator retention Analytics & Reporting Build and maintain growth dashboards and KPI reporting Analyze user behavior and marketing performance Present growth insights and recommendations to executive leadership Manage and mentor marketing team members and external agencies Coordinate cross-functional initiatives across marketing, product, content, and engineering teams Establish quarterly growth objectives and execution plans Required Qualifications Experience 5+ years of experience in growth marketing, performance marketing, user acquisition, or app marketing 2+ years of team leadership or people management experience Proven experience scaling consumer mobile applications or digital platforms Industry Background Strong preference for candidates from: AI Consumer Applications Creator Economy Platforms Social Media Platforms Streaming or Entertainment Apps Technical Skills Experience with: AppsFlyer Adjust Firebase Google Analytics Mixpanel Strong understanding of: App Store Optimization (ASO) Performance marketing Growth analytics Preferred Qualifications Experience launching products from 0-to-1 Experience growing an app beyond 100,000+ users Experience with AI-powered consumer products Experience in gaming, creator economy, short-form content, or digital entertainment Existing network within gaming, creator, or entertainment communities Success Metrics This role will be evaluated based on: User Growth Daily Active Users (DAU) Monthly Active Users (MAU) User Retention Creator Acquisition Cost Per Acquisition (CPA) Marketing ROI Revenue Contribution Company Benefits: Generous employee stock options Opportunity to directly impact company growth and revenue Competitive salary and performance-based bonus structure