PPC Manager, Senior Living (Remote, Portland)
blacksmith agencyPortland (ME)
PPC Manager, Senior Living (Remote, Portland)
Posted 3 days ago
blacksmith agencyPortland (ME)
SENIORITY
Senior
About the role
Blacksmith Agency Marketing
Full time
Remote (Canada, South Africa or USA)
Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.
About The Role:
Blacksmith Agency is an AI-first digital agency. As PPC Manager, Senior Living you own paid media for a book of senior living clients (senior living operators and home care agencies with many communities): the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.
What You Will Own Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
Account growth: retention, upsell and the long-term relationship.
What You Bring 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
A record of moving ROAS, CPA or pipeline numbers you can walk us through.
Agency experience across several clients at once.
Clear spoken English with US clients on live calls.
Paid media for senior living or similar multi-location businesses is a strong plus.
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
It's what we read first. Occupations, seniority and locations matter more than a long history.
Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.