Social Media Manager

Responsibilities: Build and oversee a multi-platform social media calendar that supports campaign goals, brand visibility, and ongoing audience engagement. Create and refine platform-specific content, including written copy, short-form video concepts, and creative direction for in-house or agency-produced assets. Drive fresh, platform-native ideas that improve content performance and capture attention quickly in crowded social feeds. Track conversations, keywords, emerging trends, and engagement patterns to identify opportunities for content improvement and audience growth. Establish performance metrics for social channels, prepare recurring reports, and present clear insights that guide future strategy decisions. Work closely with marketing, sales, product, compliance, and outside partners to ensure social initiatives align with business objectives and brand standards. Lead social response workflows and support social care team operations to deliver timely, high-quality interactions with customers and followers. Maintain social media practices that meet applicable regulatory and policy requirements while protecting brand reputation. Support on-site events when needed by helping activate social coverage and extend audience engagement beyond digital channels.