Email & Retention Marketing Manager (Klaviyo, DTC)
stepprsPittsfield (MA)
Email & Retention Marketing Manager (Klaviyo, DTC)
Posted today
stepprsPittsfield (MA)
SENIORITY
Manager
About the role
About Stepprs Stepprs is a DTC massage insole brand with over 1,000,000 customers. We build for people who are on their feet all day, and we sell. We’re a remote-first team that moves fast, tests everything, and cares about numbers over opinions.
The role:
You’ll own email and SMS at Stepprs. Strategy, calendar, copy, flows, results. It’s your channel, and you’ll be trusted to run it. We send a high volume of campaigns, so this is not a “one newsletter a week” job. We need someone who can keep volume high while keeping click rates up and unsubscribes down, which comes down to smart segmentation and emails people want to open.
What you’ll do:
- Plan and build the monthly email and SMS calendar
- Decide the strategy and angle for every send
- Write the copy yourself (subject lines, body, SMS)
- Segment every send properly so the right message hits the right people
- Continuously A/B test our flows and campaigns, and act on what you learn
- Watch click rate, unsubscribe rate, deliverability and revenue per send, and report on them
- Work with our in-house designers to get emails built
What we’re looking for:
- Proven experience running email for e-commerce brands, ideally DTCHighly skilled in Klaviyo: segments, flows, A/B tests, reporting
- Proof of results. Real campaigns and flows you ran, with the numbers
- Strong direct-response copywriting. You write emails that sound like a person and sell
- You know how to send often without burning the list
- Full ownership mindset. You don’t wait to be told what to send next
Nice to haveS:
- MS campaign experience in Klaviyo
- WhatsApp marketing experience
- Experience at a high-volume brand or a DTC email agency
This isn’t for you ifYour background is corporate CRM or B2B newsletters, or you’ve managed email without writing and building it yourself.
Before you apply
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Your profile is current
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A number in mind
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Your notice period
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