Senior Product Marketing Lead – Electronic Security & SaaS
adeccoBaltimore (MD)
Senior Product Marketing Lead – Electronic Security & SaaS
Posted 3 days ago
adeccoBaltimore (MD)
SENIORITY
Manager
About the role
PRODUCT MARKETING | ELECTRONIC SECURITY + SaaS / ENTERPRISE TECHNOLOGYSenior Product Marketing Specialist – Electronic Security & Technology Tysons Corner, VA | 100% Onsite at Corporate HQ$122K–$130K + Annual BonusDirect Hire | 25% Travel Electronic Security | Physical Security | B2B SaaS | Enterprise Technology | GTM | Sales Enablement Adecco Permanent Recruitment is partnering with a highly established, industry-leading engineering and technology organization to expand Product Marketing within its growing Electronic Security & Technology business. We're looking for a hands-on Product Marketing professional who knows how to take complex technical products and solutions from strategy through commercialization and market adoption. This is NOT a traditional Marketing Communications role. We need someone who can sit with Product Management, Engineering & R&D, understand sophisticated technology, uncover what customers actually need — and translate it into compelling go-to-market strategy, positioning, messaging, product launches and Sales Enablement.
🔎 WHAT WE'RE LOOKING FOR:
- 6+ years of transferable experience in Product Marketing, Technical Marketing, B2B Marketing, Sales Enablement, Product Management support, Market Intelligence or related product-focused work
- Bachelor’s or Master’s degree in Marketing, Communications, Business or related field
- Experience marketing technical B2B products, platforms, services or solutions
- Strong Go-to-Market (GTM) strategy & product launch experience
- Product positioning, messaging & value proposition development
- Experience with buyer personas, ICPs, customer insights, Voice of Customer & competitive intelligence
- Strong Sales Enablement experience — playbooks, battlecards, presentations, solution briefs, training & launch materials
- Ability to translate complex technical/engineering capabilities into clear customer and business value
- Experience partnering with Product Management, Engineering, R&D, Sales/Business Development & technical SMEs
- Comfortable operating as a hands-on individual contributor in a highly visible, growing Product Marketing function🔐 EXPERIENCE THAT WILL REALLY STAND OUTWe're especially interested in candidates with exposure to: Electronic Security | Physical Security | Access Control | Video Surveillance | Security Management Platforms | Smart Buildings | IoT | Critical Infrastructure | Systems Integration | Enterprise Technology | Government/Defense Technology | Complex B2B Technology Experience marketing solutions combining hardware + software/SaaS + services is especially valuable.🚀 WHAT YOU'LL OWN
- Product & solution Go-to-Market strategy
- New product launches & commercialization
- Positioning, messaging & differentiation
- Buyer personas, ICPs & customer segmentation
- Market research & competitive intelligence
- Voice-of-Customer & win/loss insights
- Sales Enablement strategy, training & tools
- Battlecards, solution briefs, presentations & launch assets
- Product adoption & launch-performance analysis
- Cross-functional partnership across Product, Engineering, R&D, Sales & Marketing⭐ WHY THIS OPPORTUNITY?Build Something New: Help shape and expand a developing Product Marketing function supporting an innovative security and technology portfolio.
Get Close to the Product: Work directly with Product Management, Engineering, R&D and field teams — not several layers removed from the technology.
Own the GTM Story: Help answer the questions that matter: Who buys it? What problem does it solve? Why does it matter? How is it differentiated? What does Sales need to win?
High Visibility: Your work will directly influence product strategy, launches, Sales Enablement and growth.
Career Growth: Join an established organization investing heavily in innovation, technology and continued expansion.🎯 WHO WILL STAND OUT?A technically curious Product Marketer who understands both the product AND the customer.
You don't necessarily need to come from one exact security company — but you do need experience successfully taking sophisticated B2B technology or technical solutions to market.
Direct Electronic Security / Physical Security industry experience is especially valuable.📩 Interested or know someone who fits? Please email your resume directly to melissa.adams@adeccona.com & suzanne.marsicano@adeccona.com for immediate consideration.#Product
Marketing #Product
MarketingJobs #Electronic
Security #Physical
Security #Security
Technology #Access
Control #Video
Surveillance #GoToMarket #GTM #Sales
Enablement #Product
Launch #B2BSaaS #Enterprise
Technology #Critical
Infrastructure #Systems
Integration #Smart
Buildings #IoT #TysonsVA #Northern
VirginiaJobsEqual Opportunity Statement - The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable: * The California Fair Chance Act * Los Angeles City Fair Chance Ordinance * Los Angeles County Fair Chance Ordinance for Employers * San Francisco Fair Chance Ordinance *
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
It's what we read first. Occupations, seniority and locations matter more than a long history.
Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.