Vice President Marketing
hartmann youngUnited (PA)
Vice President Marketing
Posted 3 days ago
hartmann youngUnited (PA)
SENIORITY
Manager
About the role
Hartmann Young is partnering with an established consumer healthcare business to appoint the first VP of Marketing dedicated to its growing DTC telehealth platform. Before applying for this role, please read the following information about this opportunity found below. The role will own the marketing function across brand, growth, lifecycle and go-to-market, covering the full consumer journey from awareness and acquisition through conversion, engagement and retention. What the Role Will Oversee Build the marketing strategy, team and operating model Lead brand, performance, lifecycle and product marketing Own patient acquisition, conversion, engagement and retention Define positioning and go-to-market strategy across new conditions and channels Lead paid, organic, content, partnership and CRM initiatives Manage budgets, agencies and performance measurement Improve CAC, LTV, ROAS and overall funnel performance Develop DTC alongside partnership and B2B2C channels Partner with Product, Sales/Growth, Design, Clinical, Compliance and LegalRemain hands-on across creative, messaging and growth execution
Experience Required:
- 10+ years of consumer marketing and growth experience
- At least three years leading a marketing function or major growth remit at VP, Head of Marketing or equivalent level
- Full-scope VP Marketing experience or VP Growth experience with ownership across positioning, creative and go-to-market
- Experience building a function, team, brand or new xhqgsiq category
- Experience scaling a DTC telehealth, digital health, digital pharmacy or comparable consumer-health platform
- A track record of driving acquisition, conversion and retention
- Experience launching new products, conditions or consumer propositions
- Experience across DTC and B2B/B2B2C channels
- Leadership of multidisciplinary teams, significant budgets and external agencies
- Strong commercial judgement and understanding of regulated consumer healthcare
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
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Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.