Creative Director, Wellness

Posted yesterday

hydro flaskNorthborough (MA)
Graphic DesignersGraphic Design Services

SENIORITY

Manager

SALARY

$130,393 - $162,992 annually

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About the role

Creative Director, WellnessThe Creative Director drives the creative vision, execution, and design team for the Wellness brand portfolio (Braun, Honeywell, PUR, & Vicks). This position requires a leader who can develop differentiated, strategic, and compelling creative solutions that deliver on-brand business goals across all consumer touch points. This leader is responsible for shaping and executing cohesive, elevated brand experiences across packaging design, package design for new product launches, point-of-sale collateral, digital executions, and design for special events, including video, photography, web, and social. As a hands-on Creative Director and experienced people leader, this role will guide a multidisciplinary design team of 6+ people while partnering cross-functionally with Marketing, Innovation, and Engineering to bring breakthrough ideas to market. The Creative Director will bring a mix of artistic, marketing, and business expertise to the position to support our mission to drive growth and develop strong brand equities.Leadership of the Creative Team / DepartmentEnsures the creative team structure aligns with evolving business needs, priorities, and growth objectives.Provides leadership, guidance, and support to the creative team while establishing best practices for artwork file management, server organization, and asset governance.Builds team capabilities across design, storytelling, and emerging digital formats through training and development initiatives; manages Graphic Designers, Senior Designers, the Associate Creative Director, Digital Asset Associate, and freelance resources.Creates clear career paths and provides ongoing coaching, mentorship, and professional development opportunities for direct reports.Fosters team engagement and growth through collaboration, mentorship, and creative talent development.Leads by example as a hands-on creative leader, contributing strategic thinking and creative expertise when needed.Cultivates a culture of creativity, excellence, accountability, and results-driven performance.Empowers team members to confidently execute, make decisions, and lead within their respective roles and areas of expertise.Manages the creative budget, identifying cost-saving opportunities and operational efficiencies that support business growth and improve margins.Skills needed to be successful in this role:Seasoned Design skills.Color and print management skills, and knowledge of design trends in the marketplace.Strong project management skills.Excellent verbal and written skills with examples of programs or processes that have exemplified those skills.Strong organizational, multitasking, teamwork, and time management skills.Incorporates feedback and takes directions well.Team player with strong presentation skills.Strong leadership experience and interpersonal skills to inspire, manage, and grow high-performing.Minimum Qualifications:BFA in Graphic Design or equivalent experience.15 + years of experience in Graphic Design and Package Design.Expert knowledge of graphic software programs such as Adobe Creative Suite and expert knowledge of best package design practices and integrated digital content.Extensive experience managing and leading teams of creative professionals across disciplines.Authorized to work in the United States on a full-time basis.In Massachusetts, the standard base pay range for this role is $130,393 - $162,992 annually. This base pay range is specific to Massachusetts and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.

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