Sr. Director, Brand Strategy & Communications.
twentytwo brandMinneapolis (MN)
Sr. Director, Brand Strategy & Communications.
Posted today
twentytwo brandMinneapolis (MN)
SENIORITY
Manager
About the role
Sr. Director, Brand Strategy & Communications
Date: October 2026
Position type: Full-Time (Remote)
About The Agency:
Welcome to twentytwo & brand, a leading force in Cleantech marketing. As a full-service agency, we empower start-ups to industry giants across a highly diverse and evolving renewable energy landscape. From PR and communications to brand strategy, creative, and website design, we create tailored, custom programs to meet the unique needs, objectives, and goals of each client. We work as a trusted partner, writing the next chapters of our clients' brands alongside them. A hands-on approach, strong relationships, and deep integration into each client's brand keep us aligned from day one. As agency of record for more than 130 brands across the renewable energy value chain, we listen to what clients need, shift with market and company dynamics, and build leaders and thought partners who are driving the transition to sustainable energy. Sr. Director, Brand Strategy & Communications Role Description We are hiring a Sr. Director of Brand Strategy & Communications to support our communications & brand strategy division and run client accounts directly. You will own a portfolio of client relationships day-to-day, set the strategic direction for every account the division touches, mentor other team members, support the broader communications team, and partner with the Director of Business Development on prospect strategy and pitches. The ideal candidate will find powerful, creatively strategic ideas that help brands tell strong stories and define opportunities for growth in a concise and compelling manner. In your role, you will: Client Leadership & Account Management Serve as lead client liaison and senior account partner on an assigned portfolio of accounts, and own retention and satisfaction across every account in the division Communicate with clients via Slack, Zoom, and email with urgency and follow-through Lead bi-weekly client meetings and keep meeting agendas and Asana current Keep deliverables on time and on scope across the team Represent the agency in key client meetings and industry events Identify and win scope expansions with existing clients through strategic counsel Brand Strategy Develop brand architectures: discovery interviews, buyer persona profiles, positioning territories, brand principles, and messaging frameworks Lead marketing research, including client and target audience interviews and competitor analysis, and turn it into strategic recommendations Oversee brand positioning and messaging across all client accounts for consistency and sharpness Direct the creative team on brand identity deck development Communications & PRShape communications strategies, PR plans, key company messaging, and creative briefs Manage industry media relations for clients: earned placements, press release distribution, and PR reporting Lead, develop, and execute organic and paid marketing campaigns Write and oversee short-form and long-form content deliverables Position clients for renewable energy awards and secure speaking opportunities for their subject matter experts Integrate digital, social, and emerging media into client communications programs Provide final approval on press releases, key content, and external communications deliverables Team Leadership & Development Mentor and manage select communications team members Support professional growth plans and a culture of collaboration, accountability, and creativity Support hiring and resource planning as the division scales with the agency Keep a fully remote team connected and responsive to day-to-day needs and requests Business Development & Agency Growth Partner with the Director of Business Development on prospect strategy, proposal development, and new business pitches Build the agency's reputation in cleantech through conferences, speaking panels, awards, and media thought leadership Track industry trends, emerging technologies, and shifts in the renewable energy market, and evolve agency strategies and offerings to match Internal Agency Operations Develop and refine internal playbooks, communications frameworks, and process documents Collaborate with the Founder/CEO on agency-wide strategy, growth initiatives, and operational improvements Reinforce company culture and alignment across strategy, operations, and execution
Qualifications:
- 6+ years of brand strategy and communications experience in a PR, marketing, or creative agency
- Deep background in Renewable Energy, Sustainability, or CleanTech (Recommended, but not required)
- Proven record of mentoring teams and shaping client strategy
- Recent hands-on experience running client accounts day to day, including media relations and campaign execution
- Exceptional client communication skills and a track record of building trusted, long-term partnerships
- Strong command of PR, communications strategy, brand architecture, and market positioning
- Comfortable balancing strategic vision with tactical execution in a fast-paced, entrepreneurial environment
- Proficient in Microsoft Office, Google Drive, Muck Rack, Asana, Slack, Microsoft Teams, and CRM systems
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