Sales And Marketing Specialist
bluepond aiBridgewater (NJ)
About the role
About the job:
BluePond AI is looking for a Sales & Marketing Analyst to join our go-to-market team. This is a hands-on role for someone who wants real ownership early in their career you'll work directly with senior leadership, help shape how we show up in the market, and see the direct impact of your work on pipeline and brand visibility. We're a AI native Insurance Technology company, fast-moving high energy, which means you'll wear multiple hats, learn quickly, and have a real say in strategy not just execution. If you have high energy, take initiative without being asked twice, and want to grow into a bigger marketing or GTM leadership role, this role will suit you well.
What You'll Do:
- Digital Marketing (Primary Focus)
- Plan, create, and manage organic and paid campaigns across LinkedIn, X, and other social platforms
- Own SEO and GEO to improve our visibility in search and AI-driven discovery
- Manage digital advertising campaigns end-to-end targeting, creative coordination, budget tracking, and optimization
- Build, send, and analyze email marketing campaigns (nurture, promotional, and newsletter)
- Support PR efforts and media relations press releases, journalist outreach, and coverage tracking
- Events & Field Marketing
- Plan and execute BluePond-hosted events (webinars, meetups, customer events)
- Represent BluePond at industry conferences and trade shows
- Support lead generation efforts before, during, and after events
- Help build and manage relationships with event partners, media, and vendors
- Sales & GTM Support
- Partner with sales and leadership on lead generation, outreach, and pipeline reporting
- Develop B2B content, such as case studies, thought leadership, and sales collateral, that speaks to commercial P&C insurance buyers
- Research markets, competitors, and target accounts to sharpen positioning and messaging
What You Bring 4-7 years of experience in B2B sales, digital marketing, demand generation, marketing analytics or a related fieldB2B / SaaS marketing exposure: you’ve marketed a product to business buyers, and you understand long sales cycles, demand generation, and pipeline metrics. Insurance or enterprise tech experience is a plus.
Hands-on experience running social media and/or digital ad campaigns
Familiarity with SEO fundamentals interest in or exposure to GEO/AI search visibility a plus
Comfort with email marketing platforms (HubSpot, Mailchimp, or similar)
Strong written and verbal communication skills
A self-starter mentality you spot what needs to get done and go do itWillingness to travel for conferences and events
Must be able to work on-site in Bridgewater, NJWhy BluePond AIDirect access to and mentorship from senior leadership
Outsized ownership and visibility for a small, growing team
Real career growth trajectory help build our GTM function from the ground up
A fast-paced environment where your ideas actually ship
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
It's what we read first. Occupations, seniority and locations matter more than a long history.
Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.
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