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Vice President, Marketing

Posted 2 days ago

confidentialPortland (ME)

SENIORITY

Manager

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About the role

Vice President, Marketing
About the Company:
  • Established dental products manufacturer serving oral health professionals
  • IndustryManagement Consulting
  • TypePrivately Held
  • Founded1900Employees501-1000 CategoriesE-commerce
  • Consulting & Professional Services
  • MedicineB2BSpecialtiesdental suppliespreventiveorthodonticendodonticrestorativesurgicaldiagnosticcaries managementinfection controlperiodontal managementpedodonticsperiodonticsoral & maxillofacial surgeryand prosthetics
About the Role: The Company is seeking a Vice President of Marketing to lead marketing strategy and execution across its brand portfolio. The role focuses on profitable growth, customer acquisition and loyalty, and effective go-to-market strategies, including cross-channel campaigns for new products and brands. The leader will use customer insights and performance data to guide digital marketing, content, and continuing education initiatives, while assessing team structure and allocating resources to high-impact work. Responsibilities also include managing departmental plans and budgets, partnering with sales and product leadership, and building and developing a high-performing marketing team. Candidates should have a bachelor's degree in business, sales, marketing, or a related field; a master's degree is an advantage. They should bring at least 10 years of experience leading marketing teams and driving profitable performance, including 5–8 years in senior leadership. Strong strategic, analytical, financial, and business skills are required, along with a record of developing talent and communicating effectively across an organization. Experience in dental, medical device, or similar industries and familiarity with distributor or OEM channels are preferred. Proficiency with CRM and marketing automation platforms and office productivity software is expected. Hiring Manager TitleChief Commercial Officer FunctionsMarketing

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