Trend Manager - Girls
$130,000
Apply (opens in a new tab)Trend Manager - Girls
Posted 8 days ago
SENIORITY
Senior
SALARY
$130,000
About the role
- Identify emerging fashion, color, print, silhouette, fabric, styling and lifestyle trends relevant to the girls' market.
- Conduct ongoing global research across fashion, retail, social media, street style, culture and consumer behavior.
- Develop seasonal trend direction and inspiration that can inform Design, Merchandising, Buying and Retail teams. Distill broader women's and youth fashion trends into ideas that feel appropriate and compelling for the girls' customer.
- Balance fashion-forward thinking with an understanding of what will resonate commercially within the U.S. market.
- Regularly research and analyze influential European brands and retail concepts.
- Track fashion direction, merchandising concepts, store environments, product presentation, price architecture and emerging retail ideas.
- Study relevant European players such as Zara Kids, Mango Kids, H&M Kids, Next, River Island, Monsoon, Marks & Spencer, Petit Bateau and other fashion-forward children's and youth concepts.
- Identify ideas that can be interpreted for the U.S. market rather than simply replicated.
- Create clear competitive recaps following market trips, identifying both immediate opportunities and longer-term directional trends. Competitive Intelligence & Mapping
- Build and continually evolve a competitive landscape across U.S. and international girls' brands.
- Monitor competitors across product assortment, fashion positioning, pricing, promotional activity, store experience and visual presentation.
- Conduct regular store visits and competitive shopping within key U.S. markets.
- Identify whitespace opportunities and areas where the brand can differentiate itself.
- Create competitive maps and seasonal reports that clearly communicate where the market is moving and where opportunities exist.
- Partner with teams on the development and evolution of the in-store experience.
- Provide direction around floor layouts, product adjacencies, fixturing, merchandising density and visual presentation.
- Consider how merchandise should be grouped and presented to create strong fashion stories while maintaining ease of shopping for both girls and parents.
- Help develop compelling seasonal floor sets and merchandising concepts that bring product stories to life. Product & Merchandising Partnership
- Input into line assortment to translate macro trends into actionable seasonal product designs.
- Provide insights around emerging categories, key items, color, print, styling and outfitting opportunities.
- Help ensure that product development and in-store storytelling are connected from the beginning of the season.
- Partner with Merchandising to determine how key fashion messages should be emphasized by category, collection and delivery.
- Bring a strong consumer lens to trend direction, understanding the difference between an interesting trend and one that can become a meaningful commercial opportunity. Consumer & Cultural Insights
- Maintain a deep understanding of the evolving girls' consumer, including the influence of fashion, entertainment, social media, beauty, sports and lifestyle trends.
- Understand the important relationship between the girl as the end consumer and the parent as the purchaser.
- Identify cultural shifts influencing how girls discover brands, engage with fashion and expect to experience retail.
- Translate these insights into meaningful recommendations across product, merchandising and store experience.
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
It's what we read first. Occupations, seniority and locations matter more than a long history.
Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.
