Performance Marketing Director

Redirect Health Growth Strategy Leader Healthcare shouldn't be something you worry about when taking care of your family. That's why when you join Redirect Health, your healthcare costs nothing out of your paycheckand the same is true for your spouse and children. No monthly premiumsNo deductibles No surprise medical bills Most team members avoid tens of thousands of dollars in healthcare costs compared to traditional health plans. This isn't a perk. It's part of our mission.

Lead the development and execution of Redirect Health's integrated growth marketing strategy across all customer acquisition and brand channels. This role goes beyond paid media and requires ownership of the full growth ecosystem, including paid acquisition, SEO, social media, lifecycle marketing, content, user-generated content (UGC), partnerships, and emerging channels. You will be responsible for identifying the highest-leverage growth opportunities, building scalable systems, and driving measurable business outcomes across individuals, families, SMBs, and brokers.

Build & Lead the Next Generation Marketing TeamThis role will play a key leadership role in building the future marketing organization at Redirect Health. Recruit, mentor, and scale a high-performing growth marketing team Build internal capabilities while reducing dependency on external agencies Help architect and operationalize an AI-enabled marketing organization using modern AI tools, automation, and agentic AI workflows Identify opportunities where AI agents and automation can improve marketing speed, personalization, testing, reporting, and operational efficiency Establish scalable processes, systems, and workflows that support long-term company growth Improve the Customer Journey Identify friction points across acquisition, onboarding, engagement, and retention Improve customer experience and conversion through testing, optimization, messaging, and customer insight Ensure marketing reflects the humanity, simplicity, and accessibility of the Redirect Health experience Collaborate cross-functionally to align customer experience across the full funnel Build Cross-Functional Alignment Partner closely with Sales, Product, Customer Success, Operations, and Leadership Align messaging, campaigns, reporting, and growth priorities across departments Help create a culture of accountability, collaboration, experimentation, and customer-focused decision-making How Success Is Measured Success in this role is measured by: Sustainable growth in qualified leads, member acquisition, and revenue contribution Improved CAC efficiency, funnel conversion performance, and marketing ROIClear executive visibility into growth performance and attribution Increased speed and effectiveness of testing, optimization, and execution Successful development of scalable marketing systems, workflows, and internal capabilities Strong cross-functional collaboration and operational alignment Progress toward building a modern AI-enabled marketing organization

Dental & Vision insurance Paid time off & sick time 401(k) access A mission-driven team that believes in doing the right thing Ready to Make a Difference?