Group Director, Integrated Media Investment New New York, New York

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crossmediaNew York (NY)

Advertising and Promotions Managers Advertising Agencies

SENIORITY

Manager

SALARY

$150,000 per year

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About the role

Group Director, Integrated Media Investment New York, New YorkAbout the Role As a champion of media investment, the Group Director, Integrated Investment lead is responsible for delivering innovation and excellence in work. You are responsible for overseeing strategic media investments for clients across Video/CTV, Local TV/Audio, OOH/Print, Display, Native, Social, Search, and Programmatic. Must have proximity to our NY office - we work in a hybrid manner, with an expectation of being in-office 2-3 days a week.

Responsibilities:

Bring investment expertise in strategic and tactical planning, uniting across all channels
Create overall strategic investment roadmap, innovation, and around-the-corner must-haves and watchouts.
Lead budget investment – tactical recommendations and evolutions
Stay up to date on the industry and evolving media landscape across channels
Define the right investment strategy by choosing the right platforms and buying methods (i.e. social platforms, direct v. PMP, utilizing enterprise partner deals, bringing in Crossmedia solutions, addressable audiences) in conjunction with Centers of Excellence and planning/audience teams
Central Investment Representation
Be the central lead representing total investment – collaborating with account, strategy, analytics, audience, etc. practices upstream
Lead cross-channel investment POVs on the marketplace
Lead client and marketplace communications, representing all centers of excellence
Investment Activation
Manage agenda, timeline, and delivery of all client media activation; ensure priorities are clear and staff is working to their total capacity & efficiency.
Manage workflow, communication, and day-to-day account buying accountability and activity
Lead RFPs including ideation, issuance, assessment, and negotiations
Steward buys such as buying platform input, maintenance, budget tracking
Manage reporting & reconciliation: Insight Amplification, Accuracy, QA, actualization, and forecasting

PartnershipsDevelop long and short-term strategic partnership plans—includes maintaining working relationships with partners, Managing joint business plan negotiations, etc. (across Google, Social partners, etc.)Manage and negotiate partnership commitments, added value, etc., across direct, PMPs, etc. Be a key point of deal decision-making, including escalation: the investment director will have the authority to evaluate any proposed deal of significance. Develop clear cross-channel priorities and ensure teams work together effectively to achieve them. Architect and oversee efficient and effective business processes, including presentations and partnering with multiple teams, e.g., Ad Ops, Operations, and Analytics

Qualifications:

12+ years of media experience, with an emphasis on investment.
A strong media foundation across all channels.
Significant experience in client-facing roles, including serving as the primary point of contact for high-profile clients
Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively
Strong leadership and empathy/mentoring skills to inspire and develop team members, ensuring high performance and professional growth
Possess an entrepreneurial mindset, enthusiastic about developing the agency with new tools, ideas, and opportunities
Keen awareness of the latest trends and developments in media with a commitment to continuous learning and adaptation
Management, negotiation, and implementation of partnership commitments, added value, etc.
Must have proximity to our NY office - we work in a hybrid manner, with an expectation of being in-office 2-3 days a week.
Salary range $150k - 180k. Compensation is determined on the skills, qualifications, certifications, tenure in the industry and experience of the applicant along with the requirements of the position.
CROSSMEDIA BENEFITSFlexibility to work in hybrid manner with in-office and work from home options (depending on role).Open/Flexible PTO with US & UK specific policies
Sponsored healthcare options and agency-wide physical & mental health support 401k with company match (USA), and generous Pension (UK)
Paid sabbatical at significant milestone anniversaries
Generous paid parental leave policy
Life milestone recognition & support
The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
Cell phone/tech reimbursement
Student Loan payment plan (US)
Learning & Development and training programs
And burgers – lots and lots of burgersCOMMITMENT TO DIVERSITY AND INCLUSION

Diversity is in our DNA. As a minority‑owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year‑round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation.

Equal Employment Opportunity Statement: Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law. All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job‑related duties as requested by their supervisor/manager (within guidelines and compliance with laws in the US and UK ).Continued employment remains on an “at‑will” basis.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job: Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time. Ability to stand, bend, and reach. Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer. The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations. The ability to observe details at close range (within a few feet of the observer).In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com (US based candidates).

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