Product Manager - Grazing Systems & Emerging Technologies

Product ManagerSoilworks Natural Capital is seeking a Product Manager to work in partnership with our portfolio company Powerflex Supply to help shape the future of rotational grazing, livestock management, and emerging ranch technology.We're looking for someone who is curious, analytical, customer-focused, and passionate about understanding markets, competitors, and technology trends.You will lead the charge in product development, helping identify new growth opportunities, evaluate emerging technologies, and guide product and category strategy across our ranching equipment businesses. At the outset, your primary focus will be Virtual Fence and "Digital Ranch" - think GPS and animal tracking, monitoring systems, among other regenerative grazing solutions. You will have full remit to understand players in the market, develop competitive strategies, and help chart paths including product partnerships and build options for us. The ideal candidate will thrive in R&D as well as building products and will become an expert on grazing systems, fencing, water systems, and other livestock technology. If the idea of being at the forefront of regenerative agriculture technology with a mission aligned organization is energizing, this could be the role for you!This role reports directly to the Powerflex CEO (with a dotted line to Soilworks General Partner) and works closely with Sales, Marketing, Operations, Engineering, as well as key supplier partners.Become the Category ExpertDevelop deep knowledge of the grazing, fencing, livestock, and ranching industries.Understand customer needs, buying behavior, and market trends.Become a trusted resource for product strategy and category development.Competitive IntelligenceMonitor competitors, products, pricing, technology, and market activity.Track emerging companies in virtual fencing, livestock technology, GPS systems, sensors, and precision agriculture.Maintain ongoing competitive assessments and recommendations.Customer & Market ResearchConduct customer interviews and field visits.Work with dealers, ranchers, and industry influencers.Identify unmet customer needs and market opportunities.New Product & Category DevelopmentIdentify opportunities for new products and services. Evaluate supplier partnerships and sourcing opportunities.Support product launches and category expansion.Build business cases for new products and investments.Technology & InnovationEvaluate emerging technologies including: Virtual fencingGPS livestock trackingWater monitoringGrazing management softwarePrecision agriculture solutionsAssess market readiness, adoption barriers, and long-term opportunity.Product Economics & Cost AnalysisUnderstand product cost structures and pricing models.Analyze margins, target costs, and competitive positioning.Identify opportunities to improve profitability and customer value.Support Sales & MarketingDevelop product positioning and messaging.Assist with product training and customer education.Support strategic supplier relationships.What Success Looks LikeWithin the first 12 months: Competitive intelligence process established.Product and category roadmaps developed.New product opportunities identified and prioritized.Customer research program established.Virtual fencing and emerging technology assessment completed.Product profitability and assortment reviews implemented.Strategic recommendations provided to leadership.