Creative Director

Responsibilities: Develop and lead an integratedbrand and creative strategyto elevate the company’s position as a category leaderTranslate the company’s uniquepoint of view, expertise, aesthetic, and personalityinto a consistent brand experienceDefine and protect brand standards forvisual identity, voice, tone, storytelling, and creative executionacross every touchpointSpot opportunities to make the brand moreculturally relevant, recognizable, and discussed within the community and industryOwn a high-impactsocial media strategyacross Instagram, TikTok, Facebook, LinkedIn, and emerging platformsCreate a consistent content stream that isbeautiful, authentic, engaging, educational, entertaining, and shareableDevelop campaigns and content concepts to increasereach, engagement, followers, brand awareness, andrevenueTurn business people, products, expertise, behind-the-scenes moments, clients, community, and culture into compelling storiesIdentify trends quickly and determine what fits asophisticated luxury brandand what does notCreate content that feels current without chasing trends solely for being trendyBuildcontent calendars, campaign concepts, creative briefs, andphotography/video concepts, plus social campaigns and brand activationsCollaborate directly withphotographers, videographers, designers, influencers, agencies, freelancers, and other creative partnersParticipate in and, when appropriate, personally direct shoots and content productionConcept and execute campaigns frominitial idea through launch and measurementEnsure high-quality output so the brand isnot posting for posting's sakeDevelop creative strategies that speak authentically to bothconsumersandprofessional/industry audiencesBuild consumer demand while strengthening relationships withreferral partners, vendors, industry leaders, and other stakeholdersDevelopthought-leadership contentthat positions the company and its leadership as authoritiesIdentify collaboration opportunities includingpartnerships, events, influencers, media, and community engagementIncrease brand presence across local and broader industry communityDevelop partnerships and experiences that create genuine buzz around the brandIdentify relevant influencers, tastemakers, media outlets, organizations, events, and cultural moments aligned with the brandSupport the shift from a great boutique people know into a brand peopletalk about, follow, recommend, and aspire to experienceEstablish meaningfulKPIsfor brand awareness, social growth, engagement, reach, traffic, leads, customer acquisition, and conversionMonitor performance and refine creative strategy based ondata and audience behaviorUnderstand the difference between content that gets attention and content thatbuilds the brandand drives businessRequirementsProven experience leadingcreative, brand, social media, or marketing strategyfor a luxury, premium, lifestyle, fashion, beauty, hospitality, design, or highly experiential brandStrong understanding ofluxury brandingand how premium brands differ from mass-market marketingDemonstrated success growingsocial presenceand creating content that drives meaningful engagementExceptional visual taste and instinct for what feels and soundselevatedStrong understanding ofInstagram, TikTok, LinkedIn, and emerging social platformsNatural storytelling ability to turn people, expertise, products, and personality into contentHighly creative with comfort executing detailsStrongcopywriting and communicationskillsExcellent instincts aroundtrends, culture, influencers, partnerships, and digital behaviorComfort working in a highly entrepreneurial environment where ideas move quickly from concept to executionStrategic enough to build the roadmap and hands‑on enough to brief creatives, direct shoots, write captions, and ensure posts go liveBuilder mindset that finds opportunities and drives executionTechnologiesInstagramTikTokFacebookLinkedInThe OpportunityLead the next chapter of an exceptional luxury brandAmplify presence, influence, and visibility so reputation extends beyond the existing customer baseOwn the brand’s creative voice and visual identity acrossB2C and B2BaudiencesFocus on building presence acrossInstagram, TikTok, social media, digital, email, partnerships, and eventswhere customers and industry influencers discover brandsThe Ideal CandidateSees how much bigger the brand could beUnderstands the company already has the product, reputation, expertise, and customer experience to lead the categoryEnsures the market knows the brandKnows how to stop the scroll and create desireTurns customer experience into storyBuilds aspirational brands without making them inaccessible, sophisticated brands without making them sterile, and current brands without compromising identityWants to build a brand people cannot stop talking about