Technical Program Manager, Marketing
$60.81–$81.82/hr
ApplyTechnical Program Manager, Marketing
Posted 2 days ago
SENIORITY
Manager
SALARY
$60.81–$81.82/hr
About the role
- Build and maintain integrated project plans for marketing measurement programs, including milestones, owners, dependencies, sequencing, and delivery dates.
- Maintain a cross-functional view of dependencies and required handoffs across Measurement, Marketing Mix Modeling (MMM), Marketing Analytics, Data & Analytics, Data Science, Accounts Payable, Finance, and business stakeholders.
- Connect team-level and technical plans into a consolidated view of overall program delivery.
- Drive cross-functional follow-through to ensure actions, open questions, and dependencies continue progressing between meetings.
- Manage day-to-day project management activities, including meeting agendas, action items, decision logs, ownership tracking, timelines, and follow-up.
- Partner closely with program leads to translate discussions into clear actions and keep stakeholders informed of progress, risks, dependencies, and required decisions.
- Develop and maintain detailed project plans and roadmaps, including scope, phases, milestones, owners, dependencies, sequencing, decision points, and target dates.
- Establish and maintain a centralized source of truth for program status, decisions, requirements, ownership, risks, and next steps.
- Establish a lightweight stakeholder operating cadence with clear status updates, decision points, communication support, and escalation items.
- Identify potential delivery risks and dependencies early and escalate issues appropriately.
- Support cross-functional communication and alignment across technical, analytical, business, and external partner teams.
- Role ScopeThis role owns the broader cross-functional delivery layer that connects technical work with measurement, marketing, finance, and business stakeholder dependencies.
- Existing technical program coordination within technical and data science teams will remain with those respective teams.
- Measurement Leadership Retains Ownership OfMeasurement strategy and methodology
- Material scope and measurement-design decisions
- Business interpretation and recommendations
- Executive and senior stakeholder alignment
- Final prioritization, tradeoff, and strategic decisions
- Technical teams and partners retain accountability for technical, data, modeling, and analytical deliverables.
- The Technical Program Manager owns the connective tissue across these groups, including:
- Clear ownership
- Integrated timelines
- Dependency management
- Cross-team follow-through
- Communication support
- Risk and issue tracking
- Early escalation of delivery risks
- Initial Success Criteria
- Within the first phase of the engagement, the programs should have:
- Usable, integrated delivery plans
- Clearly defined owners and dependencies
- Defined milestones and decision points
- Active risk and issue tracking
- A dependable cross-functional operating cadence
- A centralized source of truth for program status and decisions
- The ultimate goal is to establish a clearly owned cross-functional program management and coordination function that connects existing technical program execution with measurement and business delivery.
- Strong stakeholder management and written/verbal communication skills.
- Ability to operate effectively in ambiguous and evolving environments.
- Experience supporting analytics, measurement, data science, marketing technology, or other data-intensive programs.
- Experience working across technical, analytical, business, and external partner teams.
- Familiarity with marketing measurement or marketing analytics.
- Experience with Marketing Mix Modeling (MMM) is helpful but not required.
- Strong judgment around risk management, escalation, and cross-functional decision-making.
- Ability to build structure and operating discipline within complex programs.
- Suggested SkillsCross-Functional Program Management
- Project Planning & Execution
- Stakeholder Management
- Dependency Management
- Risk & Issue Management
- Decision Management
- Marketing Measurement
- Marketing Analytics
- Data & Analytics Programs
- Technical Program Management#17256
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